OM Posting and Seller Policy Changes
Implementation Deadline: March 10th
In response to lead Buyer demand and the shifting regulatory landscape in our industry, LeadPile is making some specific changes to its Open Market (OM) posting specs and Lead Seller Policies. These changes are necessary to help protect consumers and to help ensure that our Buyers are only sold compliant leads.
Your cooperation is vital to the longevity of lead generation in our industry, and we thank you in advance for your partnership. To avoid your account being temporarily paused, please abide by the required implementation deadlines.
Website Disclosures and Consents
As soon as possible but no later than March 10, 2014, all publishers working with LeadPile will be required to include the following disclosures and consents on their websites:
1) Disclose to consumers that “rates and terms of loans may vary by state and by lender.”
This disclosure must appear on your home page and form page.
2) Obtain consumer’s consent to use electronic signatures and to receive electronic communications such as notifications, disclosures, and documents from third parties.
This consent will help vendors and lenders provide necessary documents, communications and notices (for example, a notice of adverse action) to consumers electronically.
OM Posting Spec Changes*
As soon as possible but no later than March 10, 2014, please add these two fields to all your posts to LeadPile.
LeadPile is adding two required fields to the posting specifications for all open market leads: Domain_Name and User_Agent.
The Domain_Name field must contain the domain name of the website where the lead originated. Example: paydaysite.com (you do not need to submit the leading http or www characters). This information is necessary to satisfy compliance requirements, so that all leads can be accurately traced to their original source.
The User_Agent field must contain the entire user agent string from the consumer’s browser. This will help to identify mobile traffic better and to optimize lead-to-buyer matching for improved sales results and an enhanced consumer experience.
* Updated posting specs are available from your affiliate manager and may also be found in your seller account in the LeadPile portal.
PLEASE NOTE: These specific changes are not intended to be construed as or relied upon as legal advice provided by LeadPile or regulatory compliance advice. Please seek independent legal counsel to ensure you are in legal compliance relevant to laws and regulations impacting your advertising practices.