Leadpile’s Blog

Lead buyers – reallocating their advertising budgets from PPC into the lead-gen… because it works. 

You can have your money spent on PPC and try to compete with the big budget companies over the first 10 or 15 placements, or you can choose a lead-gen company that will send you the leads you desire for a lower price. If you will start working with a Lead-gen company, ask them if they produce their own leads. The value and power of a lead-gen company resides in its knowledge of generating their own leads and the ability to increase their CVR while improving the lead quality.

Spending less for a quality lead it’s just one of the advantages of choosing to work with a lead-gen company. Another tremendous advantage will be the option you have in filtering your leads. A Debt Settlement company, for example, can filter your leads by the consumer’s debt amount, or a mortgage company can filter the leads by LTV, loan amount and even credit score. If you choose to advertise on the paid search, the same lead could cost you 3 times or more, and unfortunately, you will also be paying for leads you can’t use. 

Why a lead-gen company can deliver you the same quality leads for a lower price than producing the leads yourself? It’s all about the supply. The webmasters are choosing working with a network or a lead exchange due to the fact that they have a higher acceptance rate for their leads. This brings to the Lead Exchange a larger supply of leads for the buyers (advertisers) and more money for the sellers (publishers). 

Leadpile, producing leads in over 30 verticals for the last 7 years, has improved constantly the process from a click to a complete application, resulting in an increased CVR and a lower price per acquisition for its buyers. We wouldn’t be here if our work wouldn’t have been valuable, considering that Leadpile had no outside funds and the Lead Exchange was built entirely on the profit from producing its own leads.

Since we opened up the Lead Exchange, our publishers can use the same technology that makes the lead-gen a better alternative to the traditional affiliate networks. Instead of crowding their pages with banners, they choose to place a form on their site that will give them an instant access to the entire network of buyers. 

The lead-gen space its just in its infancy, and it’s here to stay. 

What is the quality assurance program that each lead generation company should follow?

Leadpile has built its reputation on both lead volume and quality. Started as one of the largest producers of finance leads, Leadpile kept its promise to deliver the top quality leads and never compromise when it comes to lead sources and advertising channels. 

Generating leads by incentivizing the consumer is probably one of the major problems in the leadgen space. Delivering incentivized leads can be a short term revenue and it has all the chances to hurt the entire business on the long run. 

If we would have to outline the quality assurance program, it would look something like this: 

• No Incentives
• No misleading information
• No adult content
• No old leads (Real time generated leads only) – major difference between Leadpile and SalesGenie for example
• No third party submissions – Consumer must submit the information online
• No gambling content
• No SPAM
• No Adware/spyware
• No fly by night companies – All websites are owned by legitimate, reachable owners, with valid contact/taxpayer identification

Lead production needs to be continuously monitored to ensure that every publisher meets stringent standards. 

With over 15,000 Lead Buyers (Advertisers) Accounts, we cover over 50 active verticals to which we deliver leads on a daily basis. Our top verticals, consisting in the largest amount of leads produced each day, are:

• Payday Leads
• Auto Financing Leads
• Debt Consolidation Leads
• Debt Settlement Leads
• Credit Repair Leads
• Car Insurance Leads
• Bankruptcy Leads
• Home Based Business Leads
• Prepaid Credit Card Leads
• Life Insurance Leads
• Car Warranty Leads

The increasing price for the SEM (Search Engine Marketing) campaigns and the management of an internal Affiliate Network, creates a good environment for our Lead Marketplace, as the buyers are more attracted to the flexibility and the quick access to a good source of leads. The internet is leveraging the lead price and our goal is to offer the highest quality leads to our Buyers (Advertisers), and in the same time being able to create a marketplace where the Publishers, on the other hand, can monetize their web traffic as never before possible.
 

Real people, real leads:

All consumers we send our Buyer’s way are requesting a service, and they want it now!
Leadpile and its network of lead producers do not use incentives, spam or other deceptive ways to generate leads. 

Leadpile has been in business since 2002 and has rapidly become the leader in the Internet Lead generation industry due to the fact that we never compromised when it comes to lead quality. We have started by generating our own leads (millions of leads produced and delivered) and never purchased leads from other vendors. We are know as a Lead Generation company and not an aggregator. Over the years, Leadpile has become the World’s Largest Exclusive Lead Marketplace that offers the first ever, secure, online centralized location for Buyers and Sellers of Exclusive Leads to engage in an efficient lead Marketplace (Exchange). 

Debt Settlement Leads and Debt Consolidation Leads

The Debt Leads are among two of the fastest growing verticals in the Leadpile Marketplace. The Lead Exchange has attracted many important lead buyers across the Nation, who provide services to the under banked community. These Buyers use Leadpile’s easy interface which offers great flexibility, with filtering by debt amount and Geo Targeting.

If you follow the LeadGen business, you probably have already heard that the LeadPile Exchange recently announced that it has topped the 15,000 mark in Buyer Accounts. While this is quite an interesting accomplishment for Leadpile Exchange, the real key is to monetize these buyer accounts by placing them in the position to provide accelerated growth to the platform.

Leadpile’s advanced proprietary exchange system places lead buyers in the position to receive exclusive leads “real-time” in the format they want, and with any filters they need. It also can provide lead buyers the opportunity to simply self-select and download as many leads as they desire from the huge lead database. Many people ask why would a Lead Buyer use Leadpile’s Centralized Online Exclusive Lead Marketplace instead of an “Old Fashioned Affiliate Program”. It’s really quite simple. Leadpile’s exchange provides Lead Buyers with an incredible platform to reach the finest Lead Sellers in the world. Lead Buyers can bid on Leads making the marketplace more efficient. And not only that, Lead Buyers will pay a much lower commission than with “The Old Fashioned Affiliate Program”. And more importantly, Lead Buyers in the exchange purchase leads on a real time basis, and only buy what their system is set up to buy, with the filters you desire!

Welcome to the Leadpile Lead Exchange Exchange! Our blog about everything Leadgen, lead exchanges, lead marketplaces, affiliate marketing, and lead industry news.

While Leadpile is at the forefront of the Lead Exchange/Lead Marketplace Industry, there are many interesting things that are continually going on within the LeadGen Industry. It is for this reason that we invite all interested parties to participate in making this a great place for information, thoughts, and exchange of ideas.

As you may already know, Leadpile believes that the Internet LeadGen space has been a bifurcated marketplace for too long. This is the reason why we have built Leadpile’s centralized Lead Exchange and Lead Marketplace the way we have. Simply put, the system places buyers and sellers of leads to engage in the business of doing business…fast, simple, and easy.

At Leadpile, we believe that Lead buyers should have access to the highest number of quality lead sellers in one simple to use location. And, we believe that Lead Sellers want access to the world’s strongest lead buyers, who will bid for their quality leads.

We welcome all of our friends, competitors, business associates, and Lead Marketplace and lead Exchange participants to participate here.

Thank you in advance:

Andrew Jacob and Florin Ilie; Founders, Leadpile Lead Exchange/Lead Marketplace