Lead-Gen and Lead Quality
What is the quality assurance program that each lead generation company should follow?
Leadpile has built its reputation on both lead volume and quality. Started as one of the largest producers of finance leads, Leadpile kept its promise to deliver the top quality leads and never compromise when it comes to lead sources and advertising channels.
Generating leads by incentivizing the consumer is probably one of the major problems in the leadgen space. Delivering incentivized leads can be a short term revenue and it has all the chances to hurt the entire business on the long run.
If we would have to outline the quality assurance program, it would look something like this:
- No Incentives
- No misleading information
- No adult content
- No old leads (Real time generated leads only) – major difference between Leadpile and SalesGenie for example
- No third party submissions – Consumer must submit the information online
- No gambling content
- No SPAM
- No Adware/spyware
- No fly by night companies – All websites are owned by legitimate, reachable owners, with valid contact/taxpayer identification
Lead production needs to be continuously monitored to ensure that every publisher meets stringent standards.