For those of you embarking on any type of email marketing campaign, one of the first questions that usually arises is “What is the best day to send the campaign?”.  Unfortunately, after many studies and surveys there is no clear answer.  You really need to analyze your product or service and who is your audience.  Where and when are they opening your message?  Are they at the office or at home?  Maybe both?  When does your client purchase or take action?  Open rates can be great on weekends, but sometimes there are few actual transactions happening.  Travel and leisure may be great for weekends, while other types of businesses are more effective during the week.  Mondays may be a great day for emailing, but do you want to mail on the same day that everyone else is mailing?  Keep testing the day you mail, and perhaps you will find the best day for YOU to mail.