Many companies understand the value of adding subscribers through their websites. Unfortunately, many companies drop the ball after they gain these subscribers. Recent studies indicate that up to 60% of companies do not send a “Welcome” email to new subscribers, and and as many as 85% of companies do not personalize the messages sent to subscribers. Many people sign-up for email, but they will quickly forget, if they are not welcomed and reminded of their earlier request. If companies wait too long to effectively reach out to their subscribers, they run the risk of complaints, because people may not remember they opted in for the message.
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