How are your publishers bringing the leads into your marketplace? How do you make sure that, the leads they bring in, are having a reliable source? If you are playing in the lead-gen, these are important issues when it comes to your new publishers or partners joining your marketplace. Unfortunately, many out there are just a middle man, and they don’t really care where the leads are coming from as long as they are making few dollars. Well, the truth is that, following this path will shorten your life span.
By assuring that you are not getting old leads in your system (as new applications), or receiving non-exclusive leads as an exclusive lead, your buyers (end users of leads or other Lead-gen network) will be paying more for the leads, as their ROI will allow them to do so.