Quality Assurance vs Quality Control
Webster’s defines Quality Assurance as “a program for the systematic monitoring and evaluation of the various aspects of a project, service, or facility to ensure that standards of quality are being” and Quality Control as “an aggregate of activities (as design analysis and inspection for defects) designed to ensure adequate quality especially in manufactured products”. Doing both is making sure that every lead and producer is of the highest quality.
Quality Assurance should be done on a daily basis to make sure that each producer is introducing the best quality lead to a marketplace. Every company should check a select number of leads every day to check quality and make sure that everyone is doing their best to make every lead the best it can be.
Quality Control must be done if a lead happens to get returned. By checking each one and making sure those producers get notified if there is abundance by them so that they can make assessments and/or adjustments.
Quality is very important and is something that everyone must think about. Whether you are a producer bringing in a lead, or a buyer trying to contact a consumer, quality should be one of the first things that you think about.