According to an article in CNNmoney, there are more types of loans that are concerning experts besides just the subprime mortgages.  Many feel that that industry has almost hit “bottom”, however there are other types of loans that are starting to see higher delinquencies – auto loans, prime mortgages and credit cards are all facing problems in this financial crunch.

Home equity loans and credit card accounts are falling more behind than even the auto loans.  Is that maybe because people are wanting to pay their car notes first, because they know they will need that car to get to work each day?  Are consumers having to prioritize what delinquent debt to pay first?

Bottom line is there is not one industry out there that is not somehow being affected by this credit crunch. Grocery stores, lenders, fast food chains, retail stores to resorts and hotel chains.  To add fuel to the fire, gas prices have even been rising and rising to a level that some can not afford to drive.  Employers are negotiating alternative schedules to allow employees to do a 4 day work week or paying a certain amount towards their employees gas expense.  As an employer, you must decide to make adjustments to your work force or suffer the possibility of them not being able to come to work? 

So how does this specifically impact the lead generation industry?  Consumers looking for debt assistance in some manner is going to continue to grow in popularity AND consumers wanting information about loan modification will become more demanded. These are lead types that will become even more in demand because the number of consumers needing the help is increasing EVERY day.  On a downside, lead types such as vacation, life insurance and maybe even luxuries like security system leads will be less in demand. Lead generation companies must successfully adjust to what is happening with our nations economy to remain in business.