Leadpile’s Blog

Ok, say a consumer is paying about a $100 a month on their cell phone bill… how excited will they be to receive some advertising on that cell phone? Well, rest assured, many individuals and companies are trying to figure out how to tap into this mobile market. Yesterday Yahoo and Coupons Inc. forged a partnership that could bring coupons to mobile devices. Mobile coupons have already been tested in certain markets. To say there are a few things to work out, would be a huge understatement. GPS may be used in the future. Imagine you are walking near a Starbucks and all of a sudden you get text message offering a discount or special at THAT Starbucks. What if you are already in line at Starbucks when you get the text? What if you are driving 50 MPH when you get the text? Perhaps it would be better if you could click once to order your favorite drink, and have it waiting when you walk into that Starbucks. How much advertising will be accepted by consumers? Clearly, there are many questions about mobile advertising, and just as clearly there are few answers. One thing is certain: mobile advertising is on the way. How will it work for all parties?