Leadpile’s Blog

I saw a news story last week that reminded me of something else I had recently read on Andy Jacob’s SuperCloser that I had to check out. Mr. Jacob stated that he read in the LA times a story about a San Diego Developer that was giving away a house in Escondido to whoever purchased a house in the San Pasqual Valley.

 Ironically I then heard an ad on the radio about a Phoenix builder, giving away a Toyota Prius if you purchase “green” home in Queen Creek, Arizona, or in a 55+ community in Peoria, Arizona. No other upgrades just a new Hybrid car.

 There was then a man that was trying to sell a 2 million dollar home. As an incentive he partnered with a local BMW dealership to let the buyer choose 1 of 6 of their $65,000.00 BMW’s, and the homeowner was going to pay for it.

 These are all genius ways to get their names out there to the public.  These stories have been done in the news or on the internet in hopes to generate some interest in selling some homes in this slumping housing market. Is this a new and creative way to generate interest in selling a home?  Other ways of selling the home were not successful?  I guess the logic is the more people talking and reading about this interesting scenario, the more their name or brand will get out there to people who may not have heard of them. Free advertising? …….or is it really desperate measures to get rid of a home that would not sell any other way?  I will say one thing:  very creative!  They caught my attention.