Internet advertising- spending dollars up?
According to Interactive Advertising Bureau, the spending for advertising is up for the first quarter of 2008. This is kind of ironic considering everything that our nation is going through with the economy. It appears that advertisers are backing down on other forms of advertising, but increasing their web advertising. Why is that? Is it because they can get immediate feedback from consumers because of reports that track people clicking on their ads, versus other forms of advertising you do not have that immediate feedback from consumers? In reality, advertising spending were actually down compared to the 4th quarter of 2007, however this is because of the holidays and most retail and online companies increase advertising spending during that period. As we all already know, the internet is the wave of the future where consumers will be spending a lot of time. Corporate America realizes this and they are changing what they are doing to get YOU to buy their product. Let’s see if these spending dollars continue to rise for the 2nd quarter of 2008.
Where is most of the money spent on internet advertising? Search advertising (Google, Yahoo and MSN)is where a large volume of dollars are spent followed by display ads (IE- banners), classified advertising (IE- Craig’s list), lead generation (IE- Leadpile), rich media (IE- youtube), and lastly email marketing.
So, has the slumping economy affected internet advertising also? It appears it did not, but the bottom line is: ……………………………. did the internet advertising result in more sales?