There seems to be an increase in the amount of traffic that is coming to a certain type of website.  Recent studies show that coupon websites are dealing with a large increase (sometimes almost double) in the amount of traffic because of people’s need for saving money.  Consumers are frequenting websites that offer coupons to print out, listings of stores and what they all have on sale, and other websites that provide the best deals in your area.

If consumers are going to these types of websites more often now, wouldn’t this be a good place to do some lead generation?  I took a look at some of these types of websites like coupons.com, eversave.com, couponmountain.com and coolsavings.com, and all but one of them had some sort of advertising/affiliate links on them.  These sites are attracting more consumers that might not have previously been surfing the net, like they are now.  

Therefore, should lead generation companies look at maybe generating leads from these sorts of sites?  I would say yes because if these consumers are looking for ways to save money, they might be a good candidate for someone who is interested in things like debt consolidation, debt settlement, a payday loan or other services. Is it wrong to look at this as an opportunity to generate leads?  These money saving sites are a great place to capture that targeted audience that that is obviously looking to save money.  We are all trying come up with ways to generate business, but at the same time help those that TRUELY need it.  I think it is time to go take a look at those sites and see what type of affiliate program they have.