According to the AP,  Yahoo stock rose out of a free fall Tuesday on reports that the Internet pioneer is reconsidering its recent decision to fall into the arms of online search leader Google Inc. instead of Microsoft Corp. The prospect of Yahoo spurning Google in favor of an alternative deal with Microsoft cheered Wall Street who are still disillusioned with Yahoo’s rejection of a $47.5 billion takeover offer from Microsoft.

For players in LeadGen, watch this closely! When a deal does get done, this will make it even more interesting for the Lead Exchange, its participants, and the way in which it will continue to impact the Lead gen Industry.