Market Driven Pricing!
Yes, correct! In a lead exchange the pricing is market driven. Payday and Auto Financing are truly the most critical to monitor. Why? Simple, the end user, payday companies and auto groups, are looking for exclusive, unique, and qualified leads. Top tier bidders will get first look and the opportunity to buy leads that are authentic and precise to filters set up.
Many companies use softwares such as CL Verify or Teletrack, that checks for factuality against SS#’s and DOB, and a few other filters. Software such as these are a benefit to the online verification method that large organizations entitle to run a smooth and prosperous business.
In a lead exchange, publishers should be alert at the placement of their campaign and the ranking that they hold. I would never suggest to pay a price that you are not seeing a good ROI on your campaign, but I am suggesting not to be cheap. You need great qualified leads? That will consist of becoming aggressive. See when you do the math its pretty simple. Your cheap, you pay $10 for a payday lead, and you are not converting as many as you like. Then your upset. Well lets talk about reality. You probably have 20 other companies competing for the same lead, bidding more than you, hence, they are buying your leads! Yes, I said your leads! The more competent and genuine leads that could have been closed by you.
Be at a comfort level that you are seeing a significant amount of conversions. Larger companies are successful for one reason! They became aggressive and were in a competitive market. Come straight to the source and pay less for your applicants that need your assistance now!
One more thought to absorb is that in a lead exchange of advertisers and publishers, publishers have the opportunity to set up their minimum price point, just as advertisers can set up the price to pay. Therefore, if your bid price is too low, you are missing out on some strong potential publishers that are using their marketing revenue in Google AdWords for example, to generate high quality traffic, and its skipping your campaign due to your bargain bid.
Take this as good advice and monitor your campaigns, you need to be aware that higher tiers will have the chance to accept a lead before you do!