Trade Shows!
I was on the EcomXpo online trade show this week and WOW, pretty amazing people. So I’m at the lounge to interact and market, yet you see a few attendees craving attention. Being mean, to put their name out there. Yes, being indecent, vulgar and obnoxious. But for the most, part it was a phenomenal show and the interactions with some more serious players were beyond concrete. Of course I got a good laugh in the lounge.
I must say trade shows are hard work, even online. Great experience it is but next week follow ups will be constant dialing to reach out and indulge in making new partners.
Trade shows respect has moved into different directions.
Working with advertisers and publishers, many might think its a waste of time to attend the trade shows. What matters is what works, not what its “thought”. The facts count. The facts are that they work, get a feel for the networking inside trade shows and how it will bring in business and strategic partners.
I remember going to ad-tech, sure the interaction is there. Nothing like talking face to face and meeting the person on the other side of the phone. But one thing that bothers me is some of these attendees are just their for the booze! Each time I talk to them, they are with a new company, they talk a big game but talk is cheap and when it comes down to business they are shady. Its ridiculous that one person has been with 5 different companies within the industry in a short period of time.
I scratch my head and ask myself “who hires them?”. Now, now, I’m being honest not offensive, but realistically why would you hire someone that has been with a multitude of lead exchanges in such a short time and doesn’t fit in.
Ad-Tech, Affiliate Summit, EcomXpo and all other trade shows believe it or not is a perfect place to network and create new partners. Over 10,000 exhibitors and attendees go to these social networks so that’s a lot of business.
When you do get a chance visit some of the conferences and discussions that are offered. You will learn valuable information that all in all will be beneficial to your business.
In the lead exchange open doors for new opportunities, there is a need for leads in almost every industry, you just have to know how to approach it!