There was a recent ruling in favor or Ebay regarding products that are being sold on it’s site. Tiffany & Co. and other retailers are having issues with counterfeit vendors. This brings up a very important point about the internet and the ability for really anyone to commit fraud. Places like Ebay have implemented procedure to catch those that are out to make a quick buck on “fake” products, however is there really any 100% way to keep out the bad guys?
Any online company is going to face this sort of fraud, but really is there is way to prevent it?
Do cases like the ones with Tiffany & Company and Louis Vuitton with Ebay open our eyes to online marketplaces bringing together clients? Is there any responsibility of the website owner in regards to who is occupying its marketplace?
According to the New York Times, “The verdict reaffirms that Internet companies do not have to actively filter their sites for trademarked material. Rather, they can rely on intellectual property holders to monitor their sites, as long as they promptly remove material when rights holders complain.” I would say this sort of scenario is something that will eventually need to be regulated to protect the consumers that are buying products, on these sort of websites. However, how can you really control it when the actual products are not going through the hands of the actual website owner? Buyers be aware!”
Companies like Leadpile Lead Exchange is a marketplace of buyers and sellers of leads, however we implement every little precautionary measure, to prevent any sort of fraud in our marketplace. However, nothing is 100% full proof. Companies and consumers need to be aware of who they are working with and where they are releasing their personal information to purchase items.