Dynamic Pricing or Tier Structure?
Let’s go into Dynamic Pricing and its advantage. Let’s say you have a network of advertisers but they all pay different pricing on leads. How do you integrate this in a dynamic pricing tier for the auto and payday vertical? Everyone wants first look. In a lead marketplace top bidder will get first look. Segregate your advertisers by pricing.
Here’s an example. You have 5 companies buying from you. Comp.1 can pay $6, Comp.2 can pay $29, Comp.3 can pay $40, Comp.4 can pay $10, and company 5 can pay $23. Set up 3 campaigns in our lead exchange. Campaign 1 set it at $6 Campaign 2 set it at $23 and Campaign 3 set it at $40. Set up different affiliate IDs and put Comp 1 and 4 on campaign 1, company 2 and 5 on campaign 2 and company 3 on campaign 3. This way you, we PING leads for your advertisers within the price they can afford to pay and you PING back a response with the price you accepted the lead and sold at.
Dynamic pricing works in different ways. We can set up a unique tier that we will PING a lead at and you can POST back the price the lead was sold at. In addition, you can set up various parameters as filters, such as if you have zip codes that will pay a higher amount than others we can set up campaigns for higher paying zips and a different campaign for lower paying zips. We can also set it up by states, or even customers. Whatever works best for you we can do.
The technology within our marketplace is so extreme that our integration and the variation of methods that we can assemble is quite intense.
With Tier Pricing, you set up the tier that you feel comfortable paying, we PING you at that price and you POST a reject or accept response letting us know if you will buy the lead or not. You will pay the price the Tier is set for that we receive accepts on. The lead exchange works fantastic, you can up your bid to subscribe you in a higher placement or you can go lower if you need too.
Take into consideration that you are also taking advantage of the redirect feature that is available when we are doing the POST.
If you need ideas or suggestions on how to set up your dynamic pricing or tier structure give our friendly experienced staff a call. We will work with you to make this the best experience in the history of lead gen and find the solution that will best fit your companies platform. And, finding the best way to set up your campaigns for your network of buyers!