Leadpile’s Blog

One of the main issues when it comes to affiliates, lead generation and traffic is the fraud. The better you become in tracking your leads, affiliates and methods they use to generate leads, the better your program will work. 

Leadpile’s Lead Exchange  has been working into improving the MicroClick Form (previously known as the I-SaveNow Form) application process, storing as much data as possible, so that we identify the source and also the validity of the lead. 

Some lead verticals are easier to fake than others, and the more fields, checks and restrictions for the data, the better is to control what goes through the Exchange. 

Paid Search (Adwords or Yahoo Search Marketing) are facing 20% or more fraud. The Lead Exchanges are not an exception, but the percentage is way lower. 

A click is very easy to fake and it can happen way faster and with a lot more volume than within the lead process. Also, each lead can be refunded in case of invalidity, where the traffic takes more time and sometimes is going untracked. Thinking that in certain industries we are seeing bids that are ranging between $6.00 to $50.00 per click, that can be a substantial loss for the advertisers. 

Let’s take a look at the following Click Fraud Index:

Leadpile has been producing it’s own leads in addition to the leads generated by its own publishers (partners) and that helped the Lead Exchange (Marketplace) becoming one of the top Lead-Gen companies out there. We actually are getting the hit from the PPC and take away the burden of this cost from our Lead Buyer (Advertisers). One of the most successful campaigns are still from PPC, where our Buyers are enjoying top lead quality. Of course, that comes for a price, but our service is going to make up for it, no matter how big or small your company is. 

Our team is geared up everyday to provide the top notch customer experience you (as a Lead Buyer/Advertiser) deserve! No matter what your challenge is, let us know so we can work better for you!