In 2006, I took a lot of heat for predicting One Trillion Dollars in retail Online Sales by 2012.
According to Emarketer and Nielson Online, Eight out of 10 respondents who had recently made consumer electronics purchases in a brick-and-mortar store said they had visited the store’s Website first. More than one-half said they purchased from the retailer on whose Website they had spent the most time. In addition 58% of respondents said they would choose the Internet for research in purchases before they would even choose their own friends and family.
While this study reported about Electronics, it is not a far reach to think that consumer research will certainly continue to dramatically increase in years to come.
At the Leadpile Lead Exchange, we are seeing consumers’ research under-banked services at exponentially increasing rates.
Look out Trillion! Here it comes!