Leadpile’s Blog

Labor Day is approaching…………..and The Leadpile Team would like to let everyone know to ENJOY their Labor Day weekend. However, do all people really know what Labor Day is all about, other than a FREE day of (for most)? Just in case you did not know where Labor Day originated, here is a little information about Labor day.
According to Wikipedia, “Labor Day is a United States federal holiday observed on the first Monday in September. The holiday originated in 1882 as the Central Labor Union (of New York City) sought to create “a day off for the working citizens”. In addition, some do relate Labor Day as the end of summer AND the last day you can wear white.

All the hard workers out there, take a nice deserving day off and enjoy yourself!

Leadpile Lead Exchange is proud to announce we are now a part of the Facebook craze. Social networking sites are key to helping to define a company’s online presence. Leadpile realizes this, and now has it’s own profile. Join our Leadpile list of friends, and become apart of our Lead Exchange if you are not already.

According to paydayfacts.org, The Ohio Grocers Association has backed Ohioans For Financial Freedom. The group is stating that consumers are going through a lot of economic hardships, and taking away additional sources of financial help is not the way to go. The other aspect they are concerned about is the fact that if this legislation takes effect, 6,000 employees in the payday lending industry could loose their jobs, resulting in their bills and loans becoming delinquent ultimately affecting other financial industries. This group believes that consumers should be able to make their own decisions about borrowing money, and the government should not be making that decision.

Either way, the payday loan lead type is a very demanded lead type with Leadpile Lead Exchange.
We shall see if Ohio falls in the footsteps of some other states developing legislation in this industry.

Need AUTO FINANCE leads?
How about PAYDAY LOAN leads?
DEBT leads by chance?
What about CREDIT REPAIR leads?
No wait, how about BUSINESS CASH ADVANCE leads?

No matter what type of lead you are looking for, Leadpile is probably generating it…or can potentially generate it for you. Leadpile Lead Exchange is made up of buyers and sellers of real time web based leads. We are always looking for new buyers of leads to join our marketplace. Where else can you:

1. Get various leads types in one place?
2. Set your pricing you are comfortable with?
3. Define exactly what filters you want?
4. Get top notch customer service to answer your questions and provide support?
5. Work with a company that “does the right thing”, and is always wanting to have our buyers and sellers that are “doing the right thing”.
6. Have the ability to have leads posted to your website, redirected to your site, delivered on email or able to downloaded reports at any time!

What are you waiting for? Try out the Leadpile experience!
For those of you that are already buying or selling leads.. THANK YOU!!

For those who feel more comfortable receiving leads in a CSV file to upload into your CRM, it can be done in LeadPile Lead Exchange.  I’ll show you how!

• First, Click on the tab where leads are being purchased, either Lead Direct, Self Select, or Batch delivery.
• Next click on the name of your campaign.
• You will see a the report date:
• 
• Change the Starting date and ending date to the time period that you would like to download.
• Click on the “Refresh Totals” link
• Then Click on the “Download all leads from this period” link
• Click on the Magnified glass that pertains your selection

It looks like the Ohio Chamber of Commerce is throwing its support behind the Payday Lenders in the Ohio Battle to overturn tough new regulations.

According to Phoenix Business Journal’s Chris Casacchia, Arizonans for Responsible Lending launched a campaign to defeat a November ballot measure that’s backed by the largest payday trade organization in the country. The group, which changed its name from Stop Payday Predators, has raised more than $100,000.

The Community Financial Services Association backs Proposition 200, which lowers caps on fees; set up flexible, no-cost repayment plans for those who can’t meet original obligations; validate established lenders; and eliminate some payday loan operations because of new financial requirements.

This will be intereresting.

There is generation “X” and baby boomers that we all hear about, however have you ever heard of Generation “V”? Generation V is the generation of the future… the generation that is dealing with online EVERYTHING. Unlike the other generations, Generation V is not defined by an age, gender, social class or where they live. However, this generation is based on what they can and have achieved, accomplishments, and an increasing desire for the use of digital media channels to discover information and build knowledge. If you are a company that is not online… you better be soon!
According to marketingcharts.com, 80% of generation V will be “lurkers”. These are people that will reap the rewards of the online world. Others are trying to be apart of the online world by participating in the activites such as blog posts, forums, and YouTube. Those is previous years did not do such things to keep an online presence, however this is something that companies need to take a look at when dealing with how they market their company online. Defined demographics of consumers are a way of the past, because it is getting harder and harder to determine those that are online and buying the product.
Companies must change around how their online presence is represented, because so many people are using the internet as their only source for information and other key aspects to their daily lives. Why is it though that many create accounts in places such as dating sites, email providers and blogs, that is not themselves (anonymous)? Are they trying to protect themselves from people knowing who they really are? Not sure on why Generation V does this, but we will see how much more the online world really affects various things such as retail, dating, lead generation and other up and coming industries.
I have to say the publishers I work with in the Leadpile Lead Exchange are mostly going to be considered Genration V. These are people that live, breath and do everything around the internet.
We welcome all generations to our marketplace, but I have a feeling there will be much more Generation V making up the Leadpile Lead Exchange!

“Customer Service is a function of how well an organization is able to constantly and consistently exceed the needs of the customer.”    

I had to go shopping for a new car this week and went to 2 different known dealerships in town. One I had never been to before and one I had been to many times.

We started out at a Chevy dealership because of an ad that I saw in the paper that read “Employee Pricing on all new cars.” I thought I could look at the new cars, see what I qualify for and then if I needed to get a used car. I told them the model that I wanted to see then proceeded to look at 4 different makes and models of car that I really did not want and they were all used. The salesman had decided to show us all used cars even though I told them about the ad and what I wanted. We left that lot and went down the road to a Dodge dealer.

At the Dodge dealer I told the salesman exaclty which model I wanted and we went straight for the ones that were on the lot. They were the new 2009 models and I liked them all except the color. They had 1 used car in the color I liked, decent miles and was in excelent condition so I ended up getting that one.

If the salesman at the Chevy dealer would have just shown me what I wanted I may have ended up getting one of the used cars, who knows. He made a decision to show me what he wanted to show me and not what I wanted to see. He called a couple days later and I informed him that I bought another car that same night down the street. He wished me luck and I did the same. Now I know that I should just stick with who gives me great service everytime we go there and don’t try using someone else because they advertise a good looking deal.

We here at Leadpile strive to make your experiences with us easy and enjoyable and do what we can to keep you coming back again and again.  I believe that we at Leadpile have the Best Customer Service you can find!

According to DMNews Friday, Chrysler announces that it is going to be launching 3 different campaigns to excite female buyers to go out and purchase a new Chrysler. Chrysler realizes that the female has a large part in the final decision, when couples purchase a car. This new marketing plan is also a direct response to a down turn in sales through July. “Chrysler sales were down 23% through July (compared to 11% for US car sales overall) and Chrysler brands ranked at or below the industry average in a Uni­versity of Michigan consumer satisfaction survey, according to The New York Times. Sales for the Jeep Grand Cherokee fell 48% this July and those of its flagship sedan, the 300, slipped 39%,” according to DMNews.
Bottom line is sales for cars are down, and sales for SUVs are down dramatically. Chrysler is trying to maybe narrow down where there is some room to get some sales going, in this struggling car industry. However, can it work?
Chrysler is utilizing a direct mail campaign to millions of women in hopes of sparking some interest. Combining incentives from some partnering companies, in addition to pre approvals, this should hopefully spark some women to go out and get a new car, or at least sway the decision their spouse was looking at for their next new car. We shall see if this campaign is effective, and also if some other auto makers try to get creative on their marketing to lure in more customers.
Hey Chrysler… if you need some auto finance leads contact Leadpile Lead Exchange. We are generating a lot of volume in this arena and would love to help you get your sales up!

Curious, what’s the next category LeadPile is looking at generating?  Well, folks here you have it!  Tax Debt Leads.  Very popular, and the demand is off the charts.  

The definition of this lead type is clearly back taxes. Consumers that did not file or owe a lot of many preferably in Federal taxes.  Why, the sudden demand?  For years, we have encounter consumers finding themselves in financial trouble, but the economy now is focused on people not paying taxes.  Believe me thousands of consumers owe money to the Federal system.

The downfall for thousands of people is that when you owe money to the Feds, the Federal government has the ability to start garnishment from your revenue or put liens on your property.  Not an experience you would like to encouter.  You will also be penalized and depending on the time frame owed or amount owed it can become a serious headache to deal with them, as you will be fined and some people even experience time in jail. OUCH!

LeadPile Lead Exchange will be introducing Tax Debt Lead.  We will connect the consumer that are in serious tax debt and need assistance talking to a specialist that can assist them.  Stay tune for a more firm ETA!

In recent months the debt vertical has become a very popular, yet challenging vertical to work with. Understanding reasons consumers have gotten into debt and the specifics that the lead buyers are looking for, has been something we have worked on to fully understand.
According to Bankrate.com there are 10 main reasons why consumers get buried in debt. Understanding more about debt allows consumers to be more educated and ultimately try and avoid these types of situations.

1. Reduced income, but same monthly expenses
2. Divorce
3. Poor money management
4. Underemployment
5. Gambling
6. Medical expenses
7. Not saving money or not saving enough money
8. No money communication skills
9. Spending money you don’t have yet
10. No understanding of money

These are all scenarios any consumer can be faced with, including myself. With the economy being very tough right now, many lead generation companies are focusing on the debt vertical. Fortunately, there are various types of debt help that the consumers can get, but most consumers do not know the difference between one another.
The main details that debt consolidation and debt settlement companies are looking for is the amount of unsecured debt. What is unsecured debt?
Unsecured debt is debt that is not secured by any collateral. For instance, credit card debt, medical bills, cell phone bills and other collection accounts. Most debt companies do not work with secured debt such as mortgages, tax debt, student loans and auto loans.
Leadpile Lead Exchange generates a lot of debt leads. Lead types such as debt consolidation, debt settlement, and credit repair are all types of leads we are generating that are there to assist the consumers with the debt/credit. We are connecting the consumers that need help, with those companies that can help them get out of debt.