Be Careful what you buy! Many Companies opting to buy quality Leads From A Lead Exchange.
Publishers are spending a lot of money on PPC campaigns through Google AdWords. Have you ever researched the cost of producing a real time quality lead? Depending on the vertical, it can get really expensive, especially if you are looking for quality and genuine interest.
Capturing a name, number, email, address, best time to call, can get really expensive. If you want to target geographically, by zip or state, it will increase your price and lower the amount of traffic you are getting. A lead can be really inexpensive, if you are just capturing email address, and you incentivize it, but if you are looking to attract customers that are genuinely interested in your service, its not going to be .20 cents or .50 cents, it will be way more expensive. You can expect prices as these if you are looking for lists, but why would you do that when you have the Yellow Pages and costs you nothing. You can definitely get leads for such a price, but those will be leads that are generated from the yellow pages, or aged data (lists) of consumers that showed an interest in your service years ago. So what is the price for a good, real time, exclusive leads? It depends, it can be very expensive, depending how competitive is your vertical. You will get what you are paying for. In other words, you are going to be happy with the return on your investment (ROI).
Advertisers have to consider that publishers or lead exchanges are eating the cost of any leads that are invalid. Paying anywhere between .25 to $1.50 per click, or even $15, does not guarantee a conversion. Even if we get a conversion, it will not necessarily mean that you, as a buyer, will accept the lead. If you are a Debt Settlement buyer, you might want only want $15,000 and above in Unsecured Debt, which will significantly increase the price to produce that lead.
Lead exchanges welcome advertisers to join the marketplace to HOST their offers. Paying the right price for the lead, working with the lead exchange to optimize your campaign and filter the lead sources, will ensure a successful campaign for you, as a buyer, and for the Lead Exchange and its publishers.
Think of it this way, lets say you need to travel to a different state. Would you rather rent a bike or a car? By renting a bike, you will save money on gas and get in a better shape 
If you are concerned about the time you need to get to your destination, this will not work too well for you, and renting a car might be more suited for you. Time is money, and we all know it very well.
Make great choices and you will see more money coming into your business! Buy quality, real time exclusive leads, and you can be assured that Leadpile will be on your side from start to end! Pay the price that they are worth and you will get the satisfaction that you are searching for!
Leadpile’s Motto: “Good is the Enemy of Great!” – Jim Collins, Good to Great