Leadpile’s Blog

In today’s internet savvy world, consumers are going to online search engines to find businesses in their area. Years ago local businesses would advertise in the local newspaper or even post flyers around the town. However, to be successful, businesses are having to maximize their online presence too.
According to DMNews, “80% of an indi­vidual’s income is spent within about 50 miles of their home. With 95% of the potential local search advertising market today remaining untouched, this is a huge opportunity for businesses.” Local search traffic is very targeted, however the bottom-line is the advertiser is getting a very targeted customer AND at a cheaper cost.
Since print publications are becoming less and less prevalent, companies must come up with ways to get customers in other ways. Using methods such as local search will allow these companies to find the customers they are looking for. Companies should also be looking at purchasing leads from lead companies such as Leadpile.
Leapile Lead Exchange understands that advertisers are looking for geo-targeted leads. In combination with our publishers, Leadpile is generating nationwide leads that can potentially meet the needs of all sorts of advertisers, in all areas of the country. For this reason, advertisers utilizing companies such as Leadpile, is ideal to increase the company’s ROI.