Did You Get My Text?
Have you joined the texting revolution? If you haven’t, you are behind the times. Some surprising numbers have been released, and I cannot believe how much texting is going on. How many text messages do you believe were sent this year in the month of June? Would you believe 75 billion? Last June, 29 billion were sent, so texting has increased by 160%. Mobile data revenues for the first half of the year rose to $14.8 billion which is up 40% from last year. Mobile data now accounts for one-fifth of all mobile revenues.
Now a word of caution to advertisers — don’t just start sending a bunch of text messages. Recent studies indicate that internet users that have opted in to receive marketing messages, do not want to receive those messages via text. Only 1% of this group prefers to receive marketing text messages. It is important to use marketing text messages where appropriate, and most importantly, welcomed by mobile users.