Leadpile’s Blog

You heard it right, Gold In Exchange For Cash! What does this mean.  Simple, in the current economy with big major financial setbacks, America is looking for new ways to make some extra cash.

We all have Jewelry we don’t use right! Right! Laying around in your drawers or some where bunch up. Sure, one day you are going to use it, but you just never get around to it.  Need money?  Sell it.  Heck, it’s just laying around doing nothing.  With the price of gold going up your going to get some good money for your unused, broken or unwanted gold.  Even if you just have one earring, or broken jewelry, gold buyers will buy it.

As seen all over TV, heard on the Radio, browsed on the Internet, companies are now offering cash in exchange for your gold.  They will pay money, wire it directly to your account for the gold you send in.  

Leadpile has introduced and moved into this vertical.  We have consumers that are interested in selling their gold for extra cash.   Being that an average American lives paycheck to paycheck, we are helping consumers find that cash they need by providing the request they made to a company that can help them out immediately.  Gold buyers can immediately send them the package to receive the gold back and send them the cash they are looking for.  

New ways to make some extra cash can always come in handy for the average person!

Did you hear?  The Fed cut a key interest rate today to 1%.  This is the second time in 3 weeks that the feds have done this.  So how is it going to affect the average consumer?   The immediate answer is there is not going to be an immediate affect on consumers.  However, there is some potential to see this benefit you in some way (maybe indirectly or down the road).

The problem is not necessarily that the rates are too high, however a lot of the issue is consumers who just don’t know if they can pay back the loan.  This is a concern of the consumer and also for the lenders. At some point or another money has to start flowing through to consumers for loans and lenders have to lend it. Where does the waterfall effect begin so the economy can start heading in the right direction? I am not sure anyone knows the answer, but in the meantime Leadpile Lead Exchange will generate those leads of people looking for various financial assistance.
Stay tuned……………..

LeadPile is excited to announce that we have partnered with RevUpCard for Easy, Instant Commission Payments anywhere in the world!

If you already have a RevUpCard debit MasterCard and would like to start receiving your commissions from us on your RevUpCard, please let us know your Direct Deposit Account Number.

LeadPile RevUpCard MasterCard offers:
· Immediate Access to Funds (no waiting for checks in the mail!).
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· Offload funds to your Bank Account instantly from your computer, anywhere in the world.
· Receive Funds or Share Funds from or to other RevUpCard Cardholders
· Use your RevUpCard anywhere MasterCard is accepted Worldwide!
· Withdraw cash at millions of ATM’s globally.
· No Overdraft fees!
· Everyone Qualifies Regardless of Credit. Get your RevUpCard today!
· RevUp Rewards Program (coming soon) – Your RevUpCard will be good for up to 50% off on purchases at over 200,000 participating businesses.

Partnering up with Revupcard is going to make getting paid commissions that much easier for our Leadpile sellers!

Time is running out for consumers to read up on all the popositions being presented to them on the November 4th ballet. One thing that is being voted on in the states of Ohio and Arizona, is in regards to payday loans.  How much does everyone really understand about payday loans?  One myth I thought very important to point out:

Myth:  Payday lenders hide fees and mislead consumers.

Fact:  Just like any other service or loan you obtain, there is a cost to do get that loan or service.  In addition, any payday loan you take out there will be a cost to taking out the loan.  According to the CFSA website, “The cost of a payday advance is fully disclosed to customers on signs in the stores and in disclosure agreements. Moreover, in accordance with the Truth in Lending Act (TILA), the terms of the loan are clearly outlined in the lending agreement. Payday advances involve single, flat fees and there are no hidden charges, balloon payments or accruing interest. CFSA members also provide an educational brochure emphasizing responsible use of the product and offer a free right of rescission should the customer change their mind.”

CFSA also went on to say that in a recent survey 96% of the people were aware of the fees associated with taking out the payday loan.  Just like with any other loan, there are documents presented to the consumer with all the fees of doing the loan in black and white.  Are people sometimes just so anxious to get a loan, that they do not take the time to read the documents they are signing?

Leadpile Lead Exchange wants consumers to read everything before agreeing to take out a payday loan, or any other loan.  Knowledge is power!

Exchanges, marketplace, networks, lead providers, lead generators or all the above are places any advertiser/lead buyer can purchase leads.  How ever or where ever you get your leads, there are going to be variations in the conversions you have as a advertiser.  Why is this?  One large factor is the end user- the person/company that purchases the lead has a major affect on how well purchased leads convert.

A recent article on Lead Market Watch brought up some good points about lead buyers providing performance data to the lead provider. As a lead buyer, you want to get the most amount of leads at the least amount of cost to your company. Also, having the highest conversions to sales with the least amount of money invested in these leads is very important. Therefore, would you be cutting off your own feet if you provided how the leads are specifically performing to the company that provided them to you? When things aren’t going so well, the natural thing to do is always complain and express that. However, should you tell the lead company what the results of these leads was, in order to provide them with specific information on the lead providers bringing in the leads? Would providing this information eventually promote the exhange/network etc to increase the cost per lead if they are seeing the specific success you are having? These are a lot of tough questions that I am sure have a lot of different opinions on.
Here are Leadpile Lead Exhange we welcome lead buyers to provide conversions to us and also any potential issues with the leads. The more information we have on the leads the more we can help the next guy that is wanting to buy leads from us.
On a side note, each buyer of leads is going to have different ways of working leads they purchase. Knowing that, it is hard to actually compare apples to apples with leads. Knowing overall specifics of the leads and the companies buying them, will also help us to see any sort of consistancy on that lead type.
Some other questions lead providers might be curious to know are:
1. How long is your sales cycle?
2. How quickly do you call the leads you purchase?
3. How many times to you call the leads?
4. How many leads does it take for your company to get an application?
5. How many applications does it take for you to get a sale?
6. Approximately what kind of cost/fees does the customer absord for your service?
This information can be very helpful to any company that is providing leads, however there could be some information that is just not something that the lead buyers want to provide.

   Well it is that time again, Ad-tech New York is happening in a little over a week, and it will be represented by all the top advertisers in the country. This conference has been around for more than 10 years bringing together media, marketing and technical professions. According to ad-tech.com, “As the digitization of media continually redefines the business of marketing, it is ad:tech’s mission to provide brand advertisers, agencies, portals, online publishers and technology providers an unparalleled forum – one that supports the exchange of ideas, experiences, new practices, emerging models and expert opinion.”

Leadpile Lead Exchange will be attending the conference. This conference allows businesses to meet current partners and also look at setting up new partnerships. We look forward to seeing old faces and new faces. If you are planning on being there, we would love to see you! Let us know!
Leadpile would also like to say thanks to all the affiliates we are currently working with, and those that come on board with this Brilliant Lead Exchange!

We all know what is going on with the economy and how it is affecting the auto industry. However, yesterday MSNBC stated that Michigan (home of GM, Ford, and Chrysler) lawmakers are reaching out to the Federal Reserve Chairman Ben Bernanke and our nation’s treasury secretary to help loosen up the credit requirements. This is in hopes that something can be passed with regards to the 700 billion dollar bailout. Lawmakers are concerned the status of the economy is going to cripple our auto industry.

The sad part about this is the lawmakers are estimating at a reduction in car sales by almost 30%. They estimate this could drive car sales down to roughly 11 million vehicles sold per year, and this is lowest figure since 1983. At this point, having lawmakers step in might be a good idea to help to prevent a bad situation from becoming devastating to the auto industry.
This sort of drop in demand by consumers wanting a new car, is also affecting the lead volume in our marketplace. Our goal is to still capture those consumers that need and want a car in this tough economy.

The payday loan industry is getting a lot of attention, especially in the states of Ohio and Arizona. Those on the outside possibly do not fully understand the payday loan industry and there are some misconceptions about the short term loans.

Myth: Payday loan lenders do not want to be regulated.
FACT: According to CFSA, this is quit the contrary. Most payday lenders do want to be regulated and have certain industry guidelines. However, there are those that are trying to eliminate the industry as a whole, and not deal with keeping the “good guys” in business.
Currently, there are 37 states + the District of Columbia that have payday regulations. CFSA is working on trying to get regulations implemented on the remaining states, however they are not wanting to see the industry go extinct. Therefore, the question is… why is the payday loan industry going through such tough scrutiny, when in comparison with credit cards and other financial services there are similar costs/fees associated with them?
Leadpile Lead Exchange understands there are a lot of myths about payday loans, however the key is for those that are not fully educated on the industry, to read up to fully understand all aspects of this financial product compared to others. There is good to these types of loans, and they are sometimes very much needed.

Recently, while researching the loan modification lead type, I came across some very interesting (and helpful) information about loan modification. This is something that Leadpile Lead Exchange currently is not generating, however we are currently doing the much needed research to roll out this new lead type.
After speaking with a representative (Souban Houn) who is working in the industry, here is what she informed me that are some “events” that would make a consumer potentially eligible for loan modification.
Generally, loan modifications are considered by the lenders under the premise that the borrowers experiences some sort of hardship that resulted in their falling behind on payments. For instance:

Adjustable Rate Mortgage Reset- Payment (uncommon, but we will see more lenders accept this in the future)
Illness
Loss of Job
Reduced Income
Failed Business
Job Relocation
Death of Spouse or Co-Borrower
Death
Incarceration
Divorce
Marital Separation
Military Duty
Reduced Income
Medical Bills
Damage to Property (natural disaster or unnatural)
Overall, these are “events” that could happen to anyone unexpectedly. Therefore, this seems like a good alternative to going into foreclosure. The unfortunate thing is, some went into these mortgages already in a very tight situation financially, and nothing major has happened to them. However, now the rate is about to adjust and that just makes the difference between paycheck to paycheck TO falling months behind on the mortgage. Tough situation for both lenders and consumers.
Stay tuned for this lead type to be rolled out in our marketplace. There are a lot of consumers needing this assistance, and a lot of people like Ms. Houn looking to assist these customers (if they can).

Running an effective business you now have to have a website to help promote it worldwide. However, creating a good website is not enough, you have to have it promoted in the internet’s search engines. This is something easier said than done. Creating a Search Engine Optimization (SEO) strategy is very important on getting that desired traffic to your website. I thought this was a good basic article about some things to really pay attention to.

1. Most prospects to your website will be coming from search engines (Google, Yahoo, MSN, Ask etc).
2. Well known search engines work the best.
3. Most prospects use phrases, not single words, to do a search on the search engines.
4. Track the prospects experience on your website.
5. Optimize using more than just one search engine.
6. Check and analyze the results of your tracking/reporting.
7. Use results from tracking to update your site where needed.
8. Prospects rarely go beyond the first or second page of in the search engine results. Work to get on those pages in order to benefit from your SEO strategy.
9. Keyword density is a major part of the ranking of your website.
10. Successful keyword placement.

Having our website, and our publisher’s websites, ranked high in the search engines is key to getting the traffic to get leads. Leadpile Lead Exchange believes quantity is not necessarily the key to success, but quality is.

The PPC gurus love the MicroClick ads and especially the MicroClick Form. Why? Because no PPC expert would want their traffic wasted, especially on broken links, or crowded pages with banners and text links. 

We all know that the CVR is extremely important when we pay for clicks. If we pay $3.00 or more on a click, we want to make sure that the consumer is going to click on an add, and go all the way to a conversion – a lead. That is going to determine the profit we make out the money spent on Adwords or any other PPC search engine. 

Our affiliates love the MicroClick Form because it’s co-branded and not only that, it’s compact. Being compact and easy to integrate in a website will maximize their CVR. The “call to action” is there, and it can be added on every single page of your site. That’s important, because you will have the consumer focused on the Form no matter what they read or on what page they are. 

In addition to the Form, we have added the MicroClick Ads. That helps the publishers that have blogs, or any other sites with a lot of content (and the SEO experts know what I am talking about). 

The PPC gurus know how to generate leads, drive traffic and optimize their campaigns. Not all are good designers, or some they are, but don’t have the time to waste time designing new sites. That’s where Leadpile can help again – we design the sites for them, host the site for them, or zip it and send it to them. All the ads and forms are integrated in their site, with no cookie tracking needed – that’s what we call an Affiliate Marketing Revolution. 

Leadpile can give you the real deal, exquisite treatment, no matter how small you are. 

When and why a Lead Exchange would work? I’ve read many articles on this topic and none seem to understand why an Exchange would work. Mostly it’s because they don’t know what Affiliate Marketing is, and how to generate revenue by promoting websites online. 

We all know that behind every online business stands the “Traffic”. The traffic a website has determines the revenue the site will make. After you have the traffic, you need to have the smart people behind it that understands what to do with it. 

The value of a Lead Exchange stands in its Lead Generation capability, the Network of Affiliates they have, and what tools they make available to its partners. 

Without the Leadgen platform and the Affiliates that use the tools effectively, the Lead Exchange/Marketplace it is nothing more than an “Aggregator”. We all remember the “Aggregators” and their stories. Buying a lead from here and sell it somewhere else for a profit. 

Leadpile has been focusing on the Leadgen, offering alternatives to the existing Affiliate Marketing for over 7 years. Not only that we know what it takes to be successful in generating leads from Search, but we know what painful it is when you use the traditional Affiliate Networks like CJ (CommissionJunction.com). 

The MicroClick Forms and Ads (www.MicroClick.com) are just the front-end pieces of the Exchange, the real stuff starts when you start promoting them and get into the Tracking available in the Exchange.