Ford Introduces “MY KEY”
Ford is stepping up and taking action to assist parents in controlling the speed when their teenager are behind the wheel. Teenagers account for a large percentage of car accidents, mainly due to speeding. Ford has just introduced a new feature called “My Key”. My Key will play a major role in decreasing potential car accidents caused by teenagers.
Parents will be able to limit teen drivers to a speed of 80mph, using a computer chip on the key. Parents also have the option of controlling the stereo volume, which has been known to also distract teen drivers. In addition, there is a programable chip that can be installed to set off a six second chime, if the driver is not wearing their seat-belt. Parents can even instruct to set up an annoying chime that will keep going off if they go over 45, 55, or 65mph. Safety first!
My Key will be rolled out in the summer of 2010 in both cars and trucks. It will debut in the new 2010 Ford Focus, but also become a part of both Lincoln and Mercury models.
Ford will get a lot of attention with the My Key. I’m sure it will quickly spread across other recognized brands. Smart move for Ford to lead the pack on targeting safety and teens. Teens of course are not thrilled, but overall it’s a great feature that Ford created to promote safety.
What do you think about this new My Key? Is it a thumbs up or thumbs down?
It’s an interesting idea, but it goes too far. Let’s add a chip for blood testing too, with a DNA recognition.
What if we just teach them to drive, and enforcing a number of hours of driving school. Passing the exam for a driving license it’s a total joke.
Plus, the fancy kids from Hollywood will still buy their own nice cars and never have to deal with chips
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80 mph? You can crash your car at 30mph, not to say that kids are texting and they most of the times don’t see the bikers on the road.
It’s a cheap marketing tool to sell more cars to parents that think that by restricting your kid of doing something will make you kid better. Forget about education, RESTRICT – it’s easier!
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