Leadpile’s Blog

Superpages (part of Idearc Media) has implemented a new policy, where if you are a lead generator, you can’t advertise directly for the service you are targeting. For example, all the sites like LowerMyBills, LendingTree, etc., will not be able to advertise under “loan” or “debt consolidation” categories. They are forced to advertise under the “referral” category. 

Also, it appears that if you are a lender or a bank, you will need to fill out a credit application, even if you have been doing business with them for years. The credit cards are not enough as they need to make sure you are not going to go out of business. 

I will keep you updated with news from them. 

Ford is stepping up and taking action to assist parents in controlling the speed when their teenager are behind the wheel. Teenagers account for a large percentage of car accidents, mainly due to speeding.  Ford has just introduced a new feature called “My Key”.  My Key will play a major role in decreasing potential car accidents caused by teenagers. 
Parents will be able to limit teen drivers to a speed of 80mph, using a computer chip on the key. Parents also have the option of controlling the stereo volume, which has been known to also distract teen drivers.  In addition, there is a programable chip that can be installed to set off a six second chime, if the driver is not wearing their seat-belt.  Parents can even instruct to set up an annoying chime that will keep going off if they go over 45, 55, or 65mph. Safety first!  
My Key will be rolled out in the summer of 2010 in both cars and trucks.  It will debut in the new 2010 Ford Focus, but also become a part of both Lincoln and Mercury models. 

Ford will get a lot of attention with the My Key.  I’m sure it will quickly spread across other recognized brands.  Smart move for Ford to lead the pack on targeting safety and teens. Teens of course are not thrilled, but overall it’s a great feature that Ford created to promote safety.
What do you think about this new My Key? Is it a thumbs up or thumbs down? 

In recent news, GMAC announced it would only offer auto loans to consumers with a credit score of 700+. According to Reuters.com, GMAC is only wanting to extend credit to those with good credit, and is also saying it will be doing more shorter term loans. This is in direct response to the economy and what is happening to the auto industry. GMAC expects these changes to remain in place until the economy stabilizes. In addition to these changes that are affecting consumers, GMAC says, “it has increased the rate it charges car dealers for providing standard auto financing by 75 basis points.” Therefore, this is not only affecting the consumer who is getting the car, but also those that are selling the cars.
Leadpile Lead Exchange works a lot with auto finance and car purchase leads. Situations like this, in the lending world, are going to affect the average “joe” who buys a car. This is where the auto finance lead type could become more demanded because generally you are talking about consumers that don’t have the perfect credit like GMAC is wanting. These consumers still need funding and there are still options out there for them, even though their credit is not “perfect”. Those dealers being affected by the GMAC decision should look at joining our lead exchange. We have the ability to connect you with consumers that are looking for a car and want it now.

We all hear the opinions on both sides regarding payday loans. I came across this scenario that really points out the similarities of taking out a short term payday loan and renting a car. According to Ohioans For Financial Freedom commercial (youtube video),

Renting a car can cost about $29.00 per day. But imagine if the government required the rental company to quote an annualized cost of $10,585!

It’s just like the government saying that a $100 emergency loan costs $391 for the entire year, when it only costs $15 for two weeks. If you only need the loan for two weeks.—the yearly rate is absurd.

Leadpile Lead Exchange deals a lot with payday loans, the consumers wanting them and the lenders wanting to provide the loan for them. This scenario I found really makes it a little bit easier to understand the comparison amongst payday loans to something like a credit card or a rental car. There is bad in everything if it is abused. There is a need for short term loans sometimes, and a payday loan is a reasonable loan to take out for that short term need.

In today’s world there are many things that have changed in a advertising sense. One of the largest changes that has happened is in the way in which advertisers advertise towards women. There are more women in the career role, running a business and buying high priced items for their home. I found this article on Phoenix Business Journal very interesting. For instance, they stated:

*Women business owners spend $1.5 trillion on business purchases.
*In today’s world, age is less important than life stage, e.g., 60-year-old women are dating, 50-year-olds are starting new careers and 40-year-olds are having children.
*Women purchase (or influence the purchase of) 85 percent of all consumer goods including automobiles, investments and computers, which were traditionally viewed as male-domain items.
*Advertising that makes a woman feel uncomfortable about her looks or health will have a hard time reaching an audience willing to purchase its product.

More businesses are realizing these facts and starting to adjust how they market their products online, through television, and print media. In previous years, selling your product or service was something you had to appeal to a man, however as we can see things are changing.
With the Leadpile Lead Exchange we deal with all sorts of lead types and all sorts of demographics of consumers and advertisers. The key for our marketplace to be effective is not only diversify what lead types we are working with, but also understand that publishers doing effective marketing to generate the leads is really important. To do effective lead generation, you must know details about the product and service you are generating leads for, AND you must understand who are the potential people you need to attract in this market.

GM is speaking out and getting the facts straight to the public.  Check out this site: http://gmfactsandfiction.com it allows you to write the “myth” you heard and they will provide the “facts”.   

I was reading today that GM is closing four factories.  Although it has not been determined if that’s 100% accurate, many speculate that it is.  GM has announced that they are closing the Janesville Wisconsin factory.  Shutting down doors for approximately 1,200 workers, December 23rd 2008. The other potential factories, looking at their doors closing, are the ones located in Ohio, Ontario, and Mexico.  

Shares dropped horrifically for GM over the last few days. In an attempt to save money, GM is looking at a few avenues to save money. They are looking at closing down factories that focus specifically on GM’s big trucks such as the Tahoe, Suburban and Yukon. This is a way that GM believes will be lucrative in the long run.  GM has confirmed that they are not going to file for bankruptcy.

What do you think?  Do you think GM has an opportunity to come back from this nightmare?  

In an effort to keep our Leadpile Lead Exchange blog readers “politically educated”, I have researched some top political websites. We all know that the 2008 elections are approaching, and it is time to really understand what it is you will be voting on in a couple weeks.
According to Hitwise.com, these are the top 10 political websites out there. This information is for US internet usage ending the week of September 27th, 2008.

1. www.huffingtonpost.com
2. www.realclearpolitics.com
3. www.barackobama.com
4. www.politico.com
5. politicalticker.blogs.cnn.com
6. elections.foxnews.com
7. www.dailykos.com
8. www.freerepublic.com
9. www.townhall.com
10. www.johnmccain.com

Leadpile Lead Exchange wants everyone to get out there and vote November 4th, 2008.

In an effort to help distressed homeowners, Arizona attorney general Terry Goddard is asking mortgage lenders to set up streamlined modification plans for their mortgage customers. This is similar to what Countrywide recently rolled out to their mortgage customers. In addition to AZ, there are 9 other states such as California, Ohio, Illinois, and Texas. According to The Phoenix Business Journal, the lenders these states are approaching are Wells Fargo Home Mortgage, JPMorgan Chase, Morgan Stanley Home Loans, HSBC Finance Corp, Citigroup, and American Home Mortgage Servicing Inc.
I am not sure why all 50 states are not apart of this action, however it seems like a logical way to start putting a dent in what is going on with all the bad loans on the books. I hope we will hear more about this, because this might be one of those occasions where we WANT the government to get involved.

Ever wonder what search engine terms are used the most? I know I do, and search terms also tell a little bit about what is going on in the world around us. According to dmconfidential, eBay gets the award for the top terms (eBay and eBay.com)in the month of August. People trying to find bargains, or sell items they have I would say is partially responsible for this. Home depot was the next highest term used, followed by mapquest. The shopping/office supplies category received 43.15% of all paid search traffic. The fortunate thing is that this is an 8% increase from July’s 39.81%. Maybe people are staying home and doing more of their shopping online to try and get the best deal, without driving store to store. Business telecommunications and pharmaceutical & medical traffic was slightly up. However, travel and business/legal traffic was down for the month of August.
Another interesting fact, yet not surprising, is that Google accounted for 71% of all US searches in the month of August. In a distant second place was Yahoo with 18.26% followed by MSN (5.32%) and Ask (3.45%).
To truly be effective with lead generation, knowing this kind of information and detailed information about the verticals you are promoting is key to being successful. For instance, someone who is doing PPC for payday loan will loose a lot of money if they are not first aware of everything there is to know about payday loans, and also if they do not understand search engines.
Here at Leadpile, I am going to do everything I can to help publishers know what buyers are maybe looking for in a particular lead type. This helps with how the traffic is driven to the website and ultimately helps with conversions and payouts. Communication with your affiliate manager or account manger is key to running a successful lead generation campaign.

You are probably saying why is a lead generation company talking about how to save money. Well, just as most financial companies come across those that are financially strapped, so does Leadpile Lead Exchange. We see the consumers that are really needing that payday loan or who need debt assistance.
Therefore, I thought I would share this article I came across on MSN.com.

10 ways you can potentially save $500:

1. Drive less
*The cost of gas and maintaining a car can be very costly. Use carpooling or public transportation.
2. Buy your own coffee or energy drinks instead of stopping each day
*The cost of a Starbucks coffee is at least $3.00 and energy drinks at your local convenience store are about the same. Buy your own coffee and energy drinks in bulk from the grocery store.
3. Conserve energy at home
*Increase your temperature you keep your home at while not there and also while at home. Adjusting it just a degree or two saves a lot of money in your monthly electrical bill.
4. Do your own landscaping
* Pull your own weeds. It is a nice way to stay active and save a lot of money.
5. Think twice about getting that new pet
* Taking care of a pet requires a lot of time and also money to maintain. This is an added expense that should be done when discretionary income is higher.
6. Consider buying store brand products around the house
* All grocery stores have their own store brand products. Some are better than others. However, trying the different variations will save a whole lot of money.
7. Limit internet, cable, and other media costs you have in your home
* Do we all really need 100s of channels to watch. Most Americans watch the same channels on a regular basis. This can be very costly if you don’t keep it to a minimum.
8. Sign up for any reimbursement plans available at work
*Find out if your employer has any sort of carpool reimbursement, tuition reimbursement and other programs they offer for their employees. This could save a lot of money on things you already do.
9. Eat in
* This is one of the biggest expenses we all incur, and also a place where we can save a lot of money by limiting how much we are eating out.
10. Pay at least minimum payments on credit cards to avoid future credit card fees
*Not paying your minimum payment amount leads to added fees from the credit card company, but is also affects your credit which makes your credit score go down. When you credit score goes down, that causes you to either not be able to get a loan or have to pay more to get the loan.

It is easier said than done with these items, however making a good effort to save here and save there will allow consumers to cut back on their monthly costs.

With all the regulations going on with different states, I thought this was an interesting article about the effects banning payday loans had on consumers in NC. According to The Community Financial Services Association (CFSA) website, banning payday loans in the state of NC is affecting consumers. The reality is that most that are trying to get rid of payday loans in these different states, have never needed a payday loan.
Understanding fully what payday loan consumers are going through, does not seem like a reality to those trying to ban them in the different states. Do those that are trying to ban the payday loans understand what taking them away is going to do? Do they understand that some credit cards are a much more expensive option for the consumers? What are some other options available to consumers in place of a short term payday loan? Are they prepared to offer these other alternatives to the consumers, to help them get out of this temporary situation?
In the state of NC, there seems to be some effects with the fact that payday loans were banned there. According to this CFSA article, “In fact, respondents’ answers to the survey clearly show that the elimination of payday loans in North Carolina did nothing about the demand and forced consumers to replace payday loans with costly, less desirable and even dangerous options.” Overall, states with either pending regulations or those states trying to regulate, should maybe look at the overall picture of the payday loan industry. Some don’t CHOOSE to get a payday loan… they might have no other option. Leadpile Lead Exchange understands their are consumers needing a loan to fix a temporary financial situation, and we have the lenders/buyers available to provide that much needed loan to the consumers.

With all the demand for autos to become more eco-friendly, high performance AND attractive looking, Tesla Motors feels like they have what people are maybe looking for. This high demanded car is the Tesla Roadster. The battery operated car is a 2 seater sports car that you can customize fully. Unfortunately, the price tag is not affordable to most consumers at $109,000. According to their website, there is a 12 month wait to get one built. Their goal is to roll out a 4 door sedan at around $60, 000, which is much higher then the GM’s sedan (Volt)they will be rolling out in 2010. GM is estimating the cost of their battery operated sedan to be around $40,000. I will say there is a very interesting fact about the chairman of Tesla Motors, and that is that he was the co-founder of Paypal. Time will tell if this Silicon Valley start-up can get the auto world headed in the right direction towards a more eco-friendly world.
Leadpile Lead Exchange generates a lot of auto finance leads. Unfortunately, I am not sure we are going to come across advertisers/dealers in our marketplace able to provide this new beauty…..yet. However, we do welcome any company able to generate auto finance leads!