LeadPile Lead Exchange Sees “Long Tail” in Action
Have you ever tried to find a unique book in a store, and for one reason or another it was just not available? You then go online and that is where you end up finding that “treasure”. Going online has become a very popular place for shoppers to find items that are far and few between.
According to Wikipedia, Chris Anderson coined the phrase “long tail” because products in low demand or which have low overall sales, could be the big revenue generator for online stores. “Internet to consumers has revolved around lower prices, consumer benefit (a.k.a. consumer surplus) from access to increased product variety in online book stores is ten times larger than their benefit from access to lower prices online. Thus, the primary value of the internet to consumers comes from releasing new sources of value by providing access to products in the long tail, according to Wikipedia.”
Leadpile Lead Exchange feels we are the outlet for new lead types that you can’t necessarily get anywhere else. The LeadPile Lead Exchange, while having its “hits”, also has a long tail developing. LeadPile, The World’s Largest Online Exclusive Lead Exchange has handled the buying and selling of 37 different lead types in the past 90 days.
The Leadpile Marketplace allows the actual originators of leads, and the lead buyers themselves, to decide what price they are each willing to sell, and buy, their leads at, and the way in which the lead delivery will take place.