Where Companies Are Looking To Spend Their Advertising Dollars
According to emarketer.com, 2009 is going to be the year of spending advertising dollars on online video.
US marketers responded on how they plan to spend their 2009 online marketing budgets.
Of the people surveyed, here is who plans on spending their budgets on what:
1. Online video (66.8%)
2. Social media (41.6%)
3. Search (34.1%)
4. Podcasts/webcasts (32%)
5. Rich media (30.5%)
6. Banner ads (22.8%)
7. Mobile (17.4%)
8. Other (6.8%)
This shows that more than two-thirds of respondents said they would focus their budgets on online video in 2009. According to the article, “eMarketer estimates that spending on online video advertising will grow to $4.6 billion in 2013, representing a more than sevenfold increase from the $587 million spent on the format in 2008.” Therefore, if you are not planning on doing any online video with your marketing campaigns, you might want to at least entertain the idea. Leadpile Lead exchange is utilizing online video to educate the public on Leadpile. Take a look in YouTube and see for yourself. How will you try and utilize online video to help promote your company? Time to start thinking about that.