Google Dominates Search Engines, But How Much?
According to Hitwise.com, in the last month of 2008 Google accounted for 72.07% of US searches. I know, this is no surprise, but the part that caught my eye was what categories people were searching.
This article breaks down the subject matters that consumers searched for on Google, and I was a little surprised financial related searches were so far down on the list.
Of the people who searched on GOOGLE, here is what categories they searched:
Health and Medical 44.45%
Travel 36.24%
Shopping and Classifieds 25.81%
News and Media 20.54%
Entertainment 24.83%
Business and Finance 19.19%
Sports 13.33%
Online Video 33.69%
Social Networking 17.87%
Leadpile Lead Exchange deals a lot with financial lead types so this is a little surprising to me. People searching for a payday loan, new car, debt help and other finanicial assistance I would have thought would have more people looking versus the “travel”? Are people traveling these days and trying to find deals still? Maybe it is time to promote our vacation offer.