Leadpile’s Blog

After reading some recent advice from some DMNews contributors, I thought I would pass along these suggestions on how to maybe maximize your lead generation efforts.  One suggests providing feedback on the leads to the publishers/companies where you get the leads from. Publishers then can use this information to try and alter the traffic so conversions increase.  Good feedback and bad feedback is always helpful to the lead generation company providing the leads.
Another suggests keeping landing page information short, and try and minimize the information that is asked of the consumers. Others suggest making webinars as simple of a sign up process as possible.  This all kinda correlates together in the fact that the more “simple” things are for companies and the consumers they are trying to capture, creates more success.  One suggestion I would recommend is utilizing your affiliate manager/account manager for information.  They work with campaigns all day long and can probably offer some information that will also help to make your lead generation campaigns a success.  If you have no way of speaking with a live person, then that could make it very difficult to get that extra help.  Find a company that has “live” people to help answer all your questions.

Leadpile Lead Exchange, and I am sure a lot of other lead generation companies, are always looking for ways to improve.  Having a successful experience with us on the advertiser/buyer and publisher/seller side is also our goal.  Simplicity of landing pages and buyer feedback on leads are just a few things we also agree are very important to the success of our marketplace.  Got any any suggestions for a successful lead generation campaign?

In recent news the Fair Isaac Corporation is rolling out an updated FICO score.  A FICO score was created back in 1989 to help consumers and businesses determine consumer’s credit worthiness.    All 3 credit reporting agencies (Transunion, Equifax, and Experian) will be implementing this new scoring.  

Some things that are changing with the newly updated FICO score:

1.  Ignoring of small collection accounts

2.  One credit problem forgiven

3.  Changes to authorized users and how it affects your credit score

Things you will want to now pay attention to with regards to your score:

1.  The more credit you use in regards to your balances versus credit limits will affect you more now.

2.  Don’t close $0 balance accounts now.  Keep them open and don’t use them.

3.  You will be penalized if the lenders close your accounts.  To prevent this, charge one time per month to keep activity going if you want to keep the account.

4.  Diversify what credit accounts you have active.  For instance, have some installment accounts (IE- CAR loans etc) AND revolving credit.  This shows you are able to maintain both types of credit.

Fair Isaac is hoping these changes will help with getting a better depiction of credit worthiness.  Lenders will like it more because there is going to be a more precise score of their credit.  Consumers will like it more because if that score is higher, that makes the cost to get more money (loans and new credit) cheaper.  The better your FICO score is, the more credit you have available and the lower your rates will potentially be to borrow money.  This seems to be a win win situation for consumers and businesses.

Leadpile Lead Exchange wants to help consumers and businesses to be connected with regards to any financial matter.  This new FICO score will most likely promote more consumers to want to take a deeper look at their scores and how they can maybe get them higher.  Credit repair companies are probably a really good option to look at to help do that.

                  AND                    

It’s that time again….. Leadpile Lead Exchange will be attending and exhibiting at the Affiliate Summit Vegas (January 11-13th). We are looking forward to seeing some new faces and catching up with some old friends. We will be exhibiting at the Affiliate Summit Meet Market on the 11th. Please feel free to stop by and say hi!  We are looking for new partnerships with publishers and advertisers with the 37 or so lead types we are currently working with.  

The new year is here and there still is a credit crisis that Americans are trying to figure out how they are going to get through. Many of my other posts talk about credit and ways to know your financial situation, therefore you know what you are getting into with any “new” loans etc. One way some get through these problems is with a payday loan/cash advance. Payday loans get a lot of negative publicity because many feel they are not an “appropriate” way to get out of a temporary situation. Each consumer has their own way of fixing their financial situation, but I thought this quote was pretty interesting in regards to payday loans (Payday Pundit).

How much debt a person has does not determine whether a payday loan is a good idea for them. If the loan enables them to repair their car so they don’t lose their job or saves them from eviction, then it’s a good idea even if they owe a million bucks. And it’s also a good idea even if it just saves them a few dollars in alternative fees that they would otherwise have to pay. People know their individual circumstances and are in a better position to know if a loan is good for them than the lender or any government formula put together by activists and politicians who want to pride themselves on how they are protecting us from ourselves.

Every loan is a gamble on the part of both lender and borrower, and nobody can ever guarantee that any loan can ever be repaid. If both the lender and the borrower mutually agree that the transaction is likely to further their interests, then who are you or any government agency to tell them that they can’t engage in it? If the lenders are tricking people into expecting one thing but delivering another that of course is deception which should be stopped, but apart from that, BUTT OUT, MAN!

If lenders have a responsibility to investigate the finances of people who apply for loans to make sure they can afford them then so do all other merchants and service providers. Is that the kind of society you want to live in? When you are the one who has to get government permission to purchase a product or service then you may feel differently about making politicians our parents instead of our servants.