An updated report has been rolled out protecting the privacy of consumers online.  Behavioral targeting is something a lot of website owners, search engines and other online advertisers do to determine certain information about consumers online activities.  This report was originally rolled out in November 2007, however there was a need to make some updates to the report.

One of the changes made allows websites owners to utilize consumers information for their own website marketing, however they can not share the consumer’s personal information for other gain.  According to DMNews, the report also discusses the potential benefits of behavioral advertising to consumers, such as the free online content that advertising tends to support, as well as the benefits of personalization.” So there is maybe some benefits to behavioral advertising?
The bottom line with this revised report is that the FTC is trying to make sure that consumers are protected while searching online. However, at this point the “leash” is very loose, and it appears the FTC is trying to let the online advertising industry handle this on their own. Furthermore, I am sure there will be some sort of intervention if consumer’s personal information continues to be violated.
Leadpile Lead Exchange believes in protecting consumers information in a way that those that are not supposed to have the consumers personal information do not. We generate thousands of leads per day, and are adamant on making sure we protect each and every one of those consumer’s private information.