Online Ad Spending Could Possibly See Its First Decline Since 2001
According to internetnews.com, “A new forecast from research group IDC is projecting that in the first quarter of 2009, online ad spending will see its first real decline since the dotcom implosion in 2001. ” In addition, the fourth quarter e-commerce spending had declined, compared to 2007 e-commerce spending. Consumers spending less could certainly have an impact on the overall online ad spending, however it appears paid search has been the best performing. This article also points out the correlation between the US economy (recession some call it) and the overall online advertising being down. Companies don’t have as much money to spend on this aspect of their business, compared to when sales are up they can afford to spend more on things such as advertising.
Leadpile Lead Exchange deals with all sorts of online activity. Paid search is a very common way of driving traffic to our lead generation websites, however there is also a lot of others that seem to be performing well too. I am not sure I really see the decline in ad spending, but time will tell.