The LeadPile Lead Exchange is about to get a huge boost from television DVR’s.At LeadPile, we consider the DVR one of our best friends. Why? More and more companies wanting more and more leads will have no other choice than to move away from television as DVR’s become more and more prevalent.

Let’s face it, the only reason television exists is to sell advertisements. The better a show does, the more it can get for its .30-second air space. And why do Companies buy television ad space? Simply put, to get leads in one way, shape, or form.

So what will become of our old best friend, television?

Well, by the end of the year, 31% of households with TVs will have DVRs, according to Interpublic Group, and that figure could rise to nearly 44% by the end of 2014.

And we all know that most DVR owners speed past the ads.

So, why is this amazing news for the LeadPile Exchange? If viewers aren’t watching TV ads, those advertising dollars must be placed somewhere else, and that somewhere else is online advertising for lead production.

As LeadPile already is the Largest Online Exclusive Lead Exchange conducting business in over 50 verticals, one can only imagine why the DVR is LeadPile’s best friend!