Airlines Using Email Marketing To Reach Consumers
Advertisers are always looking for effective ways to reach consumers, however sometimes it is not always the easiest task to accomplish. If done correctly, email marketing is a cost effective way to reach a large audience in a short amount of time. The biggest trick businesses have to face is getting “that email” delivered in the consumers inbox. Last week JetBlue Airlines utilized email marketing, press releases and partner’s emails to get across a HOT deal they were offering. JetBlue was offering tickets from NY to San Francisco for $14! That is unheard of, however it was no joke. The unfortunate thing was this email and press release blast made the airline sell out quickly (within an hour to be exact). This also created a great buzz about the airline and traveling, and that is what they were looking to accomplish. What other way can you effectively market something that HOT in such a short amount of time???? According to DMNews, this wasn’t such a bad scenario for the airline to be in…..
Email marketing is also a great way to monetize data. Leadpile Lead Exchange is very happy to offer TEXT links to it’s lead publishers to use in an email marketing campaign.
Bottom line is… email works!
$14 airline tickets is without doubt a steal! After taxes, that’s less than $25 bucks one way and less than $50 round trip. The offer was only good if purchased that same day. In addition, JetBlue’s conditioning was that passengers had to return the following week. This was real, JetBlue had about 800 seats from San Francisco CA to Long beach CA and about 60 seats available from NY to San Francisco.
1I have checked out a few of your posts and found some great information, just wanted to say thanks there is so much garbage out there, it’s nice to know some people still put time into managing there sites.
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