Long Tail Guru Embraces “FREE” Concept
In a previous post, I pointed out the importance of the Long Tail concept. This concept was coined by Chris Anderson and it states niche products and services in low demand could be the big revenue generators. Chris Anderson is also promoting businesses to embrace the “freemium” concept.
He believes that anything on the internet will be FREE, and companies will be competing with this idea unless they choose to offer FREE. According to InternetNews.com, “There are a lot of ways to make money,” he said. Give a basic version of a service or application away for free, but also offer more full-featured versions.” With a “freemium” type model, a product or service is offered free to a large number of customers hoping a minority will pay for a premium or added-value service.
How could this maybe relate to lead generation or the Leadpile Marketplace?
How about the idea of giving away leads for FREE knowing that down the road this is going to result in a long term satisfied client? How about offering potential great partners FREE web design assistance or custom banners and forms? People get to use the service and understand it’s value, then they want to commit based on their experience with already using the company.” This concept is really not anything new, but maybe in the lead generation business it is time networks look at not just each individual client as a way to make the most money, but look at offering something to clients for free, knowing that the long term benefit to their company is much greater.
Sounds like the idea …give a little, get a lot!