Leadpile’s Blog

Google dominates the search world, however others still want to play in the game.  Yahoo seems to have proven that by rolling out the upgraded version of their web analytics tool.  DMNews points out that Google may dominate the “game”, however Yahoo gets the “most improved” award.

Being successful with your online marketing campaigns you must be able to understand details such as demographics of your visitors. If you are reviewing a report and not fully understanding what you are reading, then that reporting lost it’s purpose. Yahoo seemed to understand that and now has updated their web analytics so it is not only good at providing a lot of data, but good at clearly analyzing that data so the average person can understand it. For instance, a successful lead generation campaign with one of Leadpile’s publishers will not work if they don’t understand what they are reading in the reporting. However, if they do understand what they are reading, that PPC campaign will be that much more successful for ALL parties involved. Great job Yahoo!