It seems Google is trying to make life a little easier for those utilizing their search engine. According to BizReport.com, “New search technology was showcased by Google at the latest Searchology event. One of the products, Rich Snippets, aims to prevent searchers clicking through multiple sites before finding exactly what they want. Google has researched the product with consumers and concluded that it would be useful.” Website owns might think that this is going to affect their visitor count, however Google explains that this new technology will allow the website owners to provide a brief summary in their “snippet” listing that will be more informative at a quick glance. This will then potentially provide even a more targeted customer to their website, because they have already read the detailed listing while doing their search. A more targeted customer to the website will potentially = more conversions/sales.
Once again, Google managing to strive to do better AND better! Heck if you dominate the world like they do, there is nothing else to do but to continue to try and improve your current product(s).  I look forward to seeing this roll out, to then see how helpful it makes searching for my favorite topic.  Great work!