Leadpile’s Blog

The idea of a “lead exchange” or “lead generation” was not something everyone knew about in the internet world years ago. However, with consumers being online more AND advertisers wanting to get more qualified consumers, lead generation has become a very popular space to be in. The space has been getting more and more competition, and Leadpile is happy to say there have been record numbers that have joined our marketplace and helped to make this marketplace a HUGE success. One major factor in this success is knowing how to effectively match up the consumers with advertisers. According to a recent Leadpile Press Release, “Astoundingly, LeadPile’s MicroClick™ form had 2,628,345 impressions in the first quarter of 2009, or loaded approximately once every three seconds on the Internet.” Leadpile seemed to have found that way to be effective with both the publishers and advertisers, so the consumer wins in the end!
This is great news for our marketplace…
We look forward to the rest of 2009, and look for any feedback to help achieve GREAT success!

GREAT WORK TEAM!

PDL Industry Blog pointed out some lenders are thinking about implementing installment loans as a boost to their existing Payday Loan Business. These new potential regulations regarding capping the interest rate, do not appear to affect larger banks offering short term loans. The larger banks APR tends to be below the capped APR that the state is looking to implement, however the payday loans APRs are the ones that would be feeling the effects of the potential rate cap. This could be why some payday lenders are looking at new types of “loans”, where some of them have longer terms and possibly a little higher loan amounts. These sorts of changes could reduce the overall APR that the consumers are seeing. The results = the CONSUMER is happy because they got the much needed loan… the LENDER is happy because they could provide this service to the consumer… the STATE is happy because it meets all their requirements of the lending regulations.

It looks like the LeadPile Exchange will blow out another vertical in very short order! Stay Tuned…

Thursday the House of Representatives passed a bill that has potential to protect consumers from the credit card companies. It appears this potential law could pretty much affect all credit card holders. The good news is some of this could be implemented within 90 days if the law makes it through the Senate and our nation’s president. The Associated Press points out some of the details of this new bill. The bill would prevent retroactive rate increases and prevent credit card companies from giving credit cards to anyone under the age of 18. “This is a unique opportunity to end abusive practices that afflict millions of families across the nation, to contribute to our economic recovery, and to take a stand for American consumers,” Sen. Christopher Dodd, chairman of the Senate Banking Committee and the bill’s primary sponsor, said after the House vote. “Now it is the Senate’s turn to act.”

With our nation’s auto makers, mortgage companies and financial institutions getting a “bail out”, it is kinda nice to see the government lending a helping hand to consumers when it comes to their credit cards.