Leadpile’s Blog

The term insurance is a common term that is used in law and economics and can be defined with a lot of technical terms. However, at LeadPile, we like to keep it simple. We define insurance as the transfer of risk of loss from one entity to another in exchange for premiums.


Insurance has been around since the 3rd millennium B.C.E. The Chinese Merchants of this day would cleverly distribute their wares on several vessels to help spread losses in case one vessel was attacked or capsize. Conventional insurance became evident in 2000 B.C.E. when a contract was signed between companies issuing capital to traveling merchants. This contract stipulated that should the capital be lost while on transit, it would be a loss to the company issuing the capital and thus, in consideration of bearing such a risk, they charged a ridiculously high interest rate.


The Insurance Industry has come a long way since 2000 years before the Common Era, and that is why there is such a demand for Insurance Leads. Modern insurance today can be traced back to the Great Fire of London, 1966. This disaster cost London a staggering 10million pounds. This triggered the minds of many to insure their property against fires.


Leadpile did not exist in those days, but there are many insurance companies that can handle insurance needs for customers. It is for this reason that Insurance leads are such a hot commodity.


The LeadPile Lead Exchange can handle almost any type of Insurance Leads for Insurance Companies Types of Insurance Leads include:

• Home insurance – Compensates for damage or destruction to a person’s dwelling
• Auto insurance – Provides property, medical and liability in the event of motor-vehicle accidents.
• Property insurance – This type of insurance offers compensation in the event of theft, fire or weather damage. In special cases, people may insure against floods, earthquakes and other natural disasters.

LeadPile is one of the Nation’s leading providers of Insurance Leads. We have a large database of various types of insurance leads and can also deliver leads on a real-time basis. The leads are real consumers looking for help in choosing an insurance program.