Leadpile’s Blog

It now seems that Google will have a bigger beast to battle, because Yahoo and Microsoft have officially signed a partnership deal. This is something that has been going on for a while now, but now has become official. This new deal will also create some more potential for Microsoft’s new search engine – Bing, amongst other benefits. The AP is reporting that, “Under the agreement, Yahoo will have limited access to the data on users’ searches — which yield insights that can be used to pick out ads more likely to pique a person’s interest. The value of that information is why Microsoft wants to process more search requests.”
It does not seem that this signed deal will produce any immediate changes that we will all see, however Leadpile and all other lead generation companies that deal with search engines, will see some sort of changes in the near future. There is going to be lots to come with the battle over the market share for Google and Microsoft/Yahoo, and who can come up with what next? Hopefully, we are all going to be the ones that benefit from this battle to be on top! Let’s sit back and watch it ALL unfold.