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What Motivates Bloggers?

August 18, 2009 By: Mari H. Category: Lead Exchange, Social Networking

In past years, many journalist were worried about taking too many incentives to write about something specific. These days now the FTC is bringing to everyone’s attention the fact that many bloggers could be writing about something because they were receiving kickbacks. The FTC (Fair Trade Commission) is trying to make it regulated that if you are receiving any rewards for blogging about a particular subject matter, that you fully disclose this to your readers. It seems that this attempt to regulate could move into social networking sites such as Twitter too. We have all heard about one of the most “famous” bloggers – Perez Hilton, but is he being paid by someone to blog or Tweet about certain subject matters? I would think so…
In this day someone’s time and opinion really matters, so should it be wrong to be able to accept “things” in order to talk about them? In the day of regulations with insurance companies, real estate and many other industries, governing gifts received in order to render a service is against the rules. However, should this sort of thing really apply to bloggers? Leadpile likes the opportunity that a blog allows us to talk about certain hot topics and things going on in our industry, however I don’t think any sort of potential FTC regulation will affect our little blog.

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