The last person I would have imagined who would be an advocate of social media is the Pope. I have to say hearing this on the news briefly made me want to know more. After searching the net, it seems this story is in fact true. The Pope thinks that Facebook, Twitter, and YouTube is a great way to spread a message. If you are maybe a company where there is some resistance to joining the social media buzz, you might want to reevaluate that decision. PCW Magazine is saying that in the Pope’s “message”, he acknowledges the new technologies our world is having available, so one must use these resources to spread the word. I guess religious or not, you might want to take the Pope’s advice, and that is utilize social media to spread “your” word.