In previous years, marketing strategies involved companies utilizing direct mail as a source to reach consumers. However, it seems to be going extinct because of it’s lack of effectiveness and cost. Today, companies are using email marketing and other direct marketing sources as a way to reach new consumers. Many however are still planning on utilizing direct mail as a source to get new clients, however the other source to generate consumer is growing at a much faster pace. The bottom line is, the economy seems to be heading in the right direction, which means marketing budgets can start coming back to now generate more customers. Any other marketing methods that are seeing a downward trend from the economy? Mail can’t be the only marketing method being affected by the nation’s struggling economy? Leadpile is certainly seeing the affects of the economy and it’s traffic coming in, so maybe this is affecting all sources of marketing.