Wisconsin, a state that has until recently not regulated payday loans has now restricted lending. Payday lenders are now restricted to limiting the loans to $1,500 or 35% of the consumers monthly income whichever is less. The borrower will only be able to renew the loan once. Auto title loans will be limited to half the value of a vehicle. Title lenders will be required to notify borrower before seizing their vehicles, the borrower can be charged a storage fee for the repossessed vehicle. If the vehicle is sold for more than the amount of the loan, the consumer is entitled to cash back from the sale.