Many of us can’t wait to put our next Twitter update, Facebook status change, or access our email outside/inside of work. However, with this accessibility to our personal internet “pleasures”, IT managers are looking at potential problems with how our nation’s employees are creating “issues” with the company’s security. Does accessing our Facebook accounts and other social media put the company you are working for at jeopardy of bugs and viruses? Its seems the answer is yes.
Internetnews.com is reporting, “The security implications of these devices cannot be overstated. Between bugs in the operating system software for smartphones to complex phishing and malware scams birthed and proliferated on Facebook and Twitter, CIOs are constantly playing catch up as employees continue to bring more and more devices and risk into the enterprise. ”

So how does our IT departments manage all of their employees desire to “stay connected”? Sounds like a new project our IT managers might want to consider because it does not seem that this sort of thing is going to go away anytime soon.

Twitter has a new high record of tweets per second, and it’s due to the World Cup. The day after Japan played against Denmark, tweets reached 3,283 tweets per second! Before this, the previous Twitter record belonged to the NBA finals in game 7 when the Los Angeles Lakers won against the Boston Celtics with 3,085 tweets per second.
According to recent articles, web traffic has peaked to 12.1 million visitors per second and covering 80% of hot topics because of the World Cup. The last one was held in 2006, and at the time Twitter had 12 million members. Today, there are over 500 million members! Networking is proving to be stronger than ever.
Leadpile is also a Twitter member and you can follow us there!

There are many challenges when it comes to email, what converts for 1 list may not convert for another. Lets look at 5 ways to increase your Click-through.

1. Text-only email: Majority of the emails people deem important are text-based emails from family, friends and co-workers. If you are currently only sending flashy HTML email creative try and A/B test on your next drop.

2. Story Format: You must provide something of value to your audience to gain their attention. Tell a relevant story to create interest in your topic.

3. Big Button: If your offer is compelling enough sometime all you need is somewhere for people to click. A “Learn More” button will bring in more clicks but less qualified traffic then a “Shop Now” button.

4. Multiple CTA’s: When mailing to large aggregated lists including multiple calls to actions can help increase click-through on the basis that different people may be interested in different aspects of a topic.

5. Digest: If you are offering a lot of content in your email newsletter try a digest format where you have several links at the top f the article navigating users to sections of your content.

I hope some of these tips help increase your email ROI!

A recent study indicated that the use of at least three social media options in email marketing campaigns lead to a 55% higher click-through rate.  The interesting thing is that only about half of email marketers are adding some sort of social element to their email campaigns.

The real ROI comes in the shared messages of these type of campaigns. Messages that included a sharing option generated 30% higher click-throughs than emails without the social sharing links.  Three or more generated 55% higher click-throughs.  Twitter alone showed a 40% higher CTR than without a sharing link.  Twitter appears to be the most popular option at 67.2% of all social emails with Facebook coming in a close second at 62.7%.

Think about it, you send an email to a million users in your email list.  If 55% of the users that click through your message and share it with their 130+ friends on Facebook or followers on Twitter, imagine how much ROI you are getting on that email campaign without any additional cost!  Folks, time to start A/B testing!

Today was the day the Apple junkies have been waiting for! The iPhone 4 was released for sale today in the U.S. , Tokyo, France, Germany, the U.K. and Japan. Thousands of consumers lined up outside of stores for hours to get their hands on the newest model. The iPhone which more than 600,000 people pre-ordered forced AT&T to stop taking orders for pick up or shipment by today and could not promise delivery until July 14th.

The iPhone 4 retails for $199 or $299 depending on the amount of storage on the phone.

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Many companies use social media to generate more clients (consumers), however b2b companies are seeing that there might be some benefits with social media. Tweeting and posting status updates is a way of life with most consumers these days, however actual businesses online and “tweeting” is not necessarily as popular. Some are looking at maybe incorporating social media as a way to generate potential leads for their business. That being getting more consumers to their business or even trying to attract other businesses to their services. Companies like Dell target consumers, but now are looking at using social media to attract other businesses to utilize their products and services. This is something that many would not consider in previous years, however many are seeing that there could be some opportunity with social media. DMNews is reporting that places such as Twitter, Facebook and LinkedIn can also be a source for business to generate leads. So I guess if you are a business looking for more clients you might want to look at setting up accounts with Twitter, Facebook and LinkedIn soon, rather than later!

Leadpile is working with some b2b lead types and believes that there are ways that businesses can also look to the internet as a source of leads.

Law schools around the nation are changing their grade point averages to help current law students education and possibly attract new ones as well.
Many graduate law students were having problems acquiring a job after their hard work and effort in law school because of having a slightly lower GPA than desired by employers or practices. Many believed this to be unfair, leading some law schools to not only help benefit their students, but their institution or school as well.
These law schools, including New York and Georgetown, believe it can help to increase their reputation by adding about 0.33 to the last couple of years recorded grades. This way, students who spent over $100,000 in school are given the chance to finish with more than a mediocre GPA.
These schools aren’t the ones attempting to help relieve students’ stress. Other popular and competitive law educators such as Yale and Harvard, cut out the original grading system and replaced it with a pass or fail option.
Still working in the education field? Leadpile has a new education vertical!

FHA Mortgage leads are basically information hubs for financial service providers and debtors who wish to maximize their wealth on the go. A mortgage lead may contain information pertaining to home financing needs of a debtor. Some of the information furnished in such leads includes – debtor’s name, email, and contact information, amount of mortgage loan sought for and other key information pertaining to home financing needs of one and all. Mortgage lead generated by service providers promotes their service offerings through various channels such as affiliate marketing, online dedicated marketing, brochure and other mass media based marketing.

Mortgage leads generated through such platforms are then qualified by cold calling and by reaching out to one and all. These qualified mortgage leads are then offered dedicated and tailor made rates in order to meet their financial needs on the go. The cut throat competition in the mortgage leads space can provide competitive solutions to debtors and financial service providers in no time. Mortgage leads can be provided by certain third party intermediaries who may benefit on commission basis from both debtors and financial services providers. However, one should try and avail such services from dedicated and expert providers.

How to Gain From FHA Mortgage Leads

Mortgage leads contain valuable information about the financial needs of a debtor. In true sense, debtor provides exact information about their financing requirements to prospective financial service providers. The onus of pitching correct mortgage solution lies on the financial service providers. Proper analysis on current liabilities, mortgage amount sought out for and other critical information is must in converting mortgage lead to a long term customer. However, these solutions might not be for everyone. Mortgage solutions are essentially medium to high risk solutions that can ensure one and all in owning a home in no time.

Online mortgage leads and solution offerings have made the overall market more lucrative in shorter span of time. Competitive FHA mortgage leads are most popular online. Therefore, service providers who can provide scalable mortgage solutions with competitive landscape can edge past their competition and seize on valued customer base in no time at all. Mortgage leads can provide best in class solutions and more business to service providers. However, it is important that they qualify the leads generated across various channels in order to ascertain that only the most valuable and actual leads are converted through.

Lets continue the debt discussion since it’s such a large part of peoples lives nowadays.

Ever feel as if there is no end in sight to all those piled up bills? Here are 2 plans that may help you get your finances back on track.

1. Snowball Plan: The snowball plan developed by Dave Ramsey focuses on ranking your accounts by balance amount, smallest to largest. Consumers are encouraged to pay the smallest debt first while continuing to pay the minimum amount on the other accounts. By doing so consumers enjoy the satisfaction of when debt drops off, thus they are more likely to make continuous payments.

2. Negative Emotion: The negative emotion plan urges people to pay bills that generate a negative emotion. For example, Shareef Defrai from Huston used his credit card to rent a car for a friend. No big deal until his friend decided to skip town with the car, now Shareef has $16,000 in debt for a car he doesn’t even have possession of. By paying off these types of accounts first the relief of paying off the debt can be life changing.

Both methods have their pros and cons, do any of you have a special way you pay down your debt?

Our life is filled with “to-dos” and sometimes we forget that our best ideas come at times when we relax and get out of the ordinary. Allow yourself to get out of the ordinary tasks – that’s when you will be aware of hidden opportunities. When you are tensed to finish your projects, go and chat with your co-workers and your clients or research online new ideas and opportunities. Allowing yourself some flexibility in the process can lead to better outcomes for yourself and your clients. So, this week, get loose, slack off a little and find new opportunities.

Does your debt, including housing expenses equate to more then 50% of your monthly income? For many the answer would be yes. This number is very important when evaluating ones financial health. Are you only paying the minimum amount on your credit cards? By doing this you are probably only paying down the monthly interest and not even making a dent on the principal. Do you cringe when you see an 800 number on your caller ID? Are you using credit cards to purchase items you used to pay cash for? All these red flags indicate it’s time you speak with a credit counselor before your finances get even worse. If a debt management plan doesn’t work there are only 2 other options, debt settlement and bankruptcy. The NFCC created a quiz called “How Do I Know If I’m In Financial Trouble?” consisting of 20 true-or-false questions. If more than two or three ring true you may need to seek financial assistance.

Leadpile specializes in Debt Settlement and Bankruptcy leads, contact us today to become a buyer or seller.

Credit card companies have one less way to take additional money from you! New rules put in place this week restrict the credit card companies from charging penalty fees of more than $25 for consumers paying their bill late. Additional new restrictions are “Inactivity” fees (when the consumer does not use the account to make new purchases) have been banned as well as multiple penalty fees on single late payments.

These new enforced restrictions are good news for people trying to keep up with credit cards! Paying less in fees, means that more money can be put towards the balance on the card hopefully bringing the payoff closer in sight.