There are many challenges when it comes to email, what converts for 1 list may not convert for another. Lets look at 5 ways to increase your Click-through.

1. Text-only email: Majority of the emails people deem important are text-based emails from family, friends and co-workers. If you are currently only sending flashy HTML email creative try and A/B test on your next drop.

2. Story Format: You must provide something of value to your audience to gain their attention. Tell a relevant story to create interest in your topic.

3. Big Button: If your offer is compelling enough sometime all you need is somewhere for people to click. A “Learn More” button will bring in more clicks but less qualified traffic then a “Shop Now” button.

4. Multiple CTA’s: When mailing to large aggregated lists including multiple calls to actions can help increase click-through on the basis that different people may be interested in different aspects of a topic.

5. Digest: If you are offering a lot of content in your email newsletter try a digest format where you have several links at the top f the article navigating users to sections of your content.

I hope some of these tips help increase your email ROI!