For the first time, electronic books for Amazon’s Kindle has outnumbers sales for hardcover books consecutively for the past 3 months. The Kindle which has been on the market for 33 months has been selling an average of 143 ebooks for every 100 hardcover books. This number recently jumped to 180 ebooks for every 100 hardcover books sold on Amazon.com.

Consumers who do not own a Kindle can enjoy Kindle books on many other devices such as laptops, ipohnes, ipads, Blackberries and Android phones.

This study does not include paperback book sales but it’s amazing how technology plays such a large role in such a simple pleasure.