DoubleVerify recently announced it’s new fraud division – Advertising Fraud Detection.  This new division will offer ad verification, security and antivirus experts to research fraud sites that are using malware, spyware, and adware.  This will be useful for companies watching for advertising that is wasting budgeted dollars or any legal concerns.

This new lab will fight malicious activities that can potentially harm brands, legitimate publishers and users, and negatively affect industries overall.

A white paper detailing the findings from the first few months of its inception and recommending actions to minimize publisher fraud and risk will be published this fall.