Microsoft is stepping up to the plate and creating a market for their new phone, the Microsoft Windows 7 Phone.

Although the last attempt to compete with the iphone failed when creating the KIN phone, senior vice president of mobile Andy Lee says,

“…We’re back with something very different and innovative.”.

The new Microsoft phone will feature a Find My Phone service that offers people a way to look on their computer and trace where their phone is if it becomes lost. It will also have a companion site for storing photos, contacts, etc.

As part of a plan for publicity, they will be distributing the new phone to their 87,000 workers for Microsoft. The new phone is set to launch around October or for the Holiday season. Leadpile