How many of us have a Gmail email account? How many of us knew there was an enhancement that was just rolled out to all Gmail email users?
DMNews is reporting that the new “Priority Inbox” will filter your e-mail messages into three sections: “important and unread,” “starred” and “everything else.” The new priority inbox will categorize your messages as they arrive to a consumer’s inbox. Gmail will be using various methods to predict which messages are important, including the people you e-mail most and which messages you open and reply to.
In regards to email marketing, does this mean the possibility of having to change your practices so you have an ability to effectively deliver Gmail emails? Some are saying no this is not going to affect email marketers, however how about those that are not necessarily practicing “good practices”? This new priority inbox might be filtering out those “bad” emails that many consumers will now be avoiding because they will show up at the “bottom” of their inbox.
Good update for Gmail…. or just a wasted effort to make your email better? You decide!